NextChapter

Entry-level social media specialist jobs: what the job is, skills and open roles

A social media specialist plans, writes and posts content on a brand's channels, answers the audience and reports what works. Right now 190 entry-level social media specialist jobs are open on employers’ own career sites.

What a social media specialist does

In the marketing family of jobs. Roles that build the audience: content, campaigns, search, social and events.

A typical day

  1. 1. Plan a content calendar
  2. 2. Write and schedule posts
  3. 3. Reply to comments and messages
  4. 4. Report engagement and reach
  5. 5. Watch trends and competitors

Do you need experience?

None of the 190 open entry-level social media specialist jobs we track say in their own text that no experience is required, so expect employers to look for related experience, coursework or projects. The figures are counted from the posting text and change as jobs open and close.

Open entry-level social media specialist jobs

Taken from employers’ own career sites and checked to still be open within the last week.

Showing the newest 15 of about 176 verified open jobs here. Search all jobs

Search all social media specialist jobs

Skills for social media specialist jobs

The skills this job uses, most important first. Most can be learned or shown before the first day.

Skills to build or show

  1. 1. Short-form writing
  2. 2. Content scheduling tools
  3. 3. Basic design and video editing
  4. 4. Analytics
  5. 5. Brand voice
  6. 6. Responsiveness

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The market for social media specialist work

Every figure names its source.

Open entry-level social media specialist jobs
190

Source: NextChapter, checked against employer career sites, last 7 days.

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Openings that say no experience is required
0

Source: The posting’s own text, counted by NextChapter.

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Median pay in listings that state it
$69,500

Source: NextChapter verified openings (54 with pay).

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Across 54 open entry-level social media specialist listings that state an annual pay figure, the middle half run from $55,000 to $85,500, with a median of $69,500. Listings that state pay are not every listing, and some roles add commission or bonus on top.

Where entry-level social media specialist jobs are

Between jobs? Unemployment benefits and severance rules in these states, or in every state.

Employers hiring social media specialists now

  • Sun Communities 12
  • Impact Seven 4
  • AppLovin 3
  • Bread & Butter PR 2
  • Brothers Redevelopment 2
  • Camden Property Trust 2
  • Coinbase 2
  • Conduit Health 2
  • FAT Brands 2
  • Housing Visions Unlimited 2

More jobs like social media specialist

Roles that use the same skills, and where this job commonly leads.

Where it can lead

Similar entry-level jobs

All entry-level marketing jobs · Social Media Specialist jobs at every level

Questions about social media specialist jobs

What does a social media specialist do?
A social media specialist plans, writes and posts content on a brand's channels, answers the audience and reports what works. A typical day includes: plan a content calendar; write and schedule posts; reply to comments and messages; report engagement and reach; watch trends and competitors.
Can I get an entry-level social media specialist job with no experience?
None of the 190 open entry-level social media specialist jobs we track say in their own text that no experience is required, so expect employers to look for related experience, coursework or projects. The figures are counted from the posting text and change as jobs open and close.
What skills do you need to be a social media specialist?
The skills this job uses most are short-form writing, content scheduling tools, basic design and video editing, analytics, brand voice, responsiveness. Most can be learned before the first day through coursework, short courses, practice or a related job.
How much does an entry-level social media specialist make?
Across 54 open entry-level social media specialist listings that state an annual pay figure, the middle half run from $55,000 to $85,500, with a median of $69,500. Listings that state pay are not every listing, and some roles add commission or bonus on top.
Where can a social media specialist job lead?
People in this job commonly move to content marketing associate, digital marketing specialist, public relations assistant, marketing coordinator. The link between jobs is the shared skills; the path is not guaranteed and depends on the employer.

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