NextChapter

Entry-level digital marketing specialist jobs: what the job is, skills and open roles

A digital marketing specialist promotes a company online through search, paid ads, email and social media, and checks what works with analytics. Right now 73 entry-level digital marketing specialist jobs are open on employers’ own career sites.

What a digital marketing specialist does

In the marketing family of jobs. Roles that build the audience: content, campaigns, search, social and events.

A typical day

  1. 1. Set up and monitor paid campaigns
  2. 2. Improve website content for search
  3. 3. Send email campaigns
  4. 4. Report traffic and conversions
  5. 5. Test and improve pages

Do you need experience?

None of the 73 open entry-level digital marketing specialist jobs we track say in their own text that no experience is required, so expect employers to look for related experience, coursework or projects. The figures are counted from the posting text and change as jobs open and close.

Open entry-level digital marketing specialist jobs

Taken from employers’ own career sites and checked to still be open within the last week.

Showing the newest 15 of about 73 verified open jobs here. Search all jobs

Search all digital marketing specialist jobs

Skills for digital marketing specialist jobs

The skills this job uses, most important first. Most can be learned or shown before the first day.

Skills to build or show

  1. 1. Google Analytics
  2. 2. Paid search and social ads
  3. 3. Email marketing tools
  4. 4. SEO basics
  5. 5. Copywriting
  6. 6. Spreadsheet skills

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The market for digital marketing specialist work

Every figure names its source.

Open entry-level digital marketing specialist jobs
73

Source: NextChapter, checked against employer career sites, last 7 days.

See the detail →
Openings that say no experience is required
0

Source: The posting’s own text, counted by NextChapter.

See the detail →
Median pay in listings that state it
$59,500

Source: NextChapter verified openings (16 with pay).

See the detail →
Employment outlook, the closest government category
Projected to grow 7% from 2025 to 2035 (much faster than average).

Source: BLS Employment Projections, 2025–2035.

AI use at work, the closest government category
Among market research analysts and marketing specialists, AI is already used for a large share of the tasks.

Source: Anthropic Economic Index.

Across 16 open entry-level digital marketing specialist listings that state an annual pay figure, the middle half run from $55,500 to $70,500, with a median of $59,500. Listings that state pay are not every listing, and some roles add commission or bonus on top.

Outlook and AI-use figures are for the government category “Market research analysts and marketing specialists”, the closest match to this job.

Where entry-level digital marketing specialist jobs are

Between jobs? Unemployment benefits and severance rules in these states, or in every state.

Employers hiring digital marketing specialists now

  • SourcePro Search 4
  • 4P Consulting 2
  • Big Fish 2
  • Ron Salkowski 2
  • 24 Seven 1
  • AdeptAg 1
  • AMES 1
  • Amphenol RF 1
  • Aramark 1
  • AWI Management 1

More jobs like digital marketing specialist

Roles that use the same skills, and where this job commonly leads.

Where it can lead

Similar entry-level jobs

All entry-level marketing jobs · Digital Marketing Specialist jobs at every level

Questions about digital marketing specialist jobs

What does a digital marketing specialist do?
A digital marketing specialist promotes a company online through search, paid ads, email and social media, and checks what works with analytics. A typical day includes: set up and monitor paid campaigns; improve website content for search; send email campaigns; report traffic and conversions; test and improve pages.
Can I get an entry-level digital marketing specialist job with no experience?
None of the 73 open entry-level digital marketing specialist jobs we track say in their own text that no experience is required, so expect employers to look for related experience, coursework or projects. The figures are counted from the posting text and change as jobs open and close.
What skills do you need to be a digital marketing specialist?
The skills this job uses most are google analytics, paid search and social ads, email marketing tools, SEO basics, copywriting, spreadsheet skills. Most can be learned before the first day through coursework, short courses, practice or a related job.
How much does an entry-level digital marketing specialist make?
Across 16 open entry-level digital marketing specialist listings that state an annual pay figure, the middle half run from $55,500 to $70,500, with a median of $59,500. Listings that state pay are not every listing, and some roles add commission or bonus on top.
Where can a digital marketing specialist job lead?
People in this job commonly move to SEO specialist, marketing analyst, social media specialist, marketing specialist. The link between jobs is the shared skills; the path is not guaranteed and depends on the employer.

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