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Go-to-market

About the job

Summary

The Digital Products Manager drives the development and management of digital products and features for both Academy Bank and Armed Forces Bank. The Digital Products Manager works closely with cross-functional teams, including production teams, data analysts, Client Experience, IT, compliance, and marketing to ensure that the Bank’s digital offerings are profitable, meet market demands, deliver exceptional value to our clients, integrate seamlessly into the tech stack, and meet all regulatory requirements. Leads cross-functional, cross-organizational teams to develop and launch digital products and features into the market across the entire organization and through the digital channel.

Responsibilities

Develops and executes digital product and delivery strategies that align with the Bank’s vision and goals.

Conducts market research to identify client needs, market trends, and regulatory requirements specific to the banking industry and identifies opportunities for differentiation.

Develops and implements digital product and feature strategies to meet revenue goals through product design, platform design, pricing, marketing, and margin management. Defines digital roadmaps and prioritizes features based on business impact and client feedback.

Works with marketing, production, and sales enablement teams to develop go-to-market strategies and supports product and feature launches, including internal communication and training plans.

Monitors and reports digital offering performance and profitability against established goal metrics; tracks cross-sell, retention and set sales/delivery expectations, works with Client Experience to gather client feedback on products, and implement continuous improvements.

Increases Academy & Armed Forces Bank product sales, balance sheet and revenue growth through product and platform innovation, education, and marketing.

Works with Academy and Armed Forces Bank leadership to establish appropriate digital product sales goals for business units, feature usage and efficiency rates, and acceptable profitability metrics.

Develop business case(s) to present recommendations to Academy and Armed Forces Bank leadership based on internal return on investment targets, client expectations and innovative back-office solutions.

Manage the overall profit and loss of the associated digital offerings.

Responsible for recommending all policies, procedures and digital products or feature changes to senior leadership or others responsible for oversight of the Bank’s digital products and feature offerings.

Responsible for performing risk assessments on all existing and new digital products to identify all regulatory, compliance and reputation risks associated with product. Designs, builds and implements delivery of digital products to mitigate any identified risks.

Maintains strict confidentiality of all client information.

Completes other specified duties as assigned.