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AI tools named most often in marketing jobs

ChatGPT is the most requested AI tool in marketing jobs: it is named in 1.2% of openings.November 2026 edition. Updated monthly, from open jobs we verified on employer career sites.

Key facts

  • #1 ChatGPT, AI tool: 1.2%
  • #2 Claude, AI tool: 1.1%
  • #3 Gemini, AI tool: 0.47%
  • 8 tools ranked across marketing jobs
  • Data as of November 2026
  1. 1ChatGPT AI tool1.2%
  2. 2Claude AI tool1.1%
  3. 3Gemini AI tool0.47%
  4. 4OpenAI API/GPT AI tool0.41%
  5. 5Databricks AI tool0.36%
  6. 6Microsoft Copilot (M365) AI tool0.35%
  7. 7Gong AI tool0.31%
  8. 8Midjourney/DALL-E/Firefly AI tool0.22%

What stands out

  • ChatGPT is the largest market in the top ten, with 156 openings behind its figure.
  • Tools with fewer than 30 openings are not ranked, and small differences between neighbouring ranks are not meaningful.

Why this ranking matters

What it shows

Employers name the AI tools they expect people to use. The most-named tools show what to learn first if you only have time for one or two.

How to use it

Learn the tool by finishing a small, real task with it, then describe that task on your résumé.

The top 25

  1. 1

    ChatGPT AI tool

    1.2%

    Openings naming it
    156
    Median posted pay with it
    $156k
    Pay against all marketing openings
    +1%

    Based on 156 openings.

    ChatGPT: ranks by month and open jobs

  2. 2

    Claude AI tool

    1.1%

    Openings naming it
    152
    Median posted pay with it
    $180k
    Pay against all marketing openings
    +17%

    Based on 152 openings.

    Claude: ranks by month and open jobs

  3. 3

    Gemini AI tool

    0.47%

    Openings naming it
    63
    Median posted pay with it
    $125k
    Pay against all marketing openings
    −19%

    Based on 63 openings.

    Gemini: ranks by month and open jobs

  4. 4

    OpenAI API/GPT AI tool

    0.41%

    Openings naming it
    55
    Median posted pay with it
    $240k
    Pay against all marketing openings
    +56%

    Based on 55 openings.

    OpenAI API/GPT: ranks by month and open jobs

  5. 5

    Databricks AI tool

    0.36%

    Openings naming it
    49
    Median posted pay with it
    $198k
    Pay against all marketing openings
    +28%

    Based on 49 openings.

    Databricks: ranks by month and open jobs

  6. 6

    Microsoft Copilot (M365) AI tool

    0.35%

    Openings naming it
    47
    Median posted pay with it
    Not enough pay data
    Share of openings
    0.35%

    Based on 47 openings.

    Microsoft Copilot (M365): ranks by month and open jobs

  7. 7

    Gong AI tool

    0.31%

    Openings naming it
    42
    Median posted pay with it
    $161k
    Pay against all marketing openings
    +4%

    Based on 42 openings.

    Gong: ranks by month and open jobs

  8. 8

    Midjourney/DALL-E/Firefly AI tool

    0.22%

    Openings naming it
    30
    Median posted pay with it
    Not enough pay data
    Share of openings
    0.22%

    Based on 30 openings.

    Midjourney/DALL-E/Firefly: ranks by month and open jobs

Full ranking

All 8 tools that qualified, with the figure each is ranked on.

RankToolScoreSample
1ChatGPT AI tool1.2%156
2Claude AI tool1.1%152
3Gemini AI tool0.47%63
4OpenAI API/GPT AI tool0.41%55
5Databricks AI tool0.36%49
6Microsoft Copilot (M365) AI tool0.35%47
7Gong AI tool0.31%42
8Midjourney/DALL-E/Firefly AI tool0.22%30

The jobs behind this ranking

Open marketing jobs, who is hiring for them and what they pay.

Job titles link to their salary page where pay is posted, otherwise to the open jobs.

How this ranking works

A AI tool's score is the share of marketing open professional roles whose posting names it, read by our AI-skill tagger from the full posting text.

Only tools named in at least 30 openings are ranked.

Sample bar: tools with fewer than 30 openings are not ranked.

Sources: NextChapter job data: open professional roles on employer career sites, verified in the last week. Data as of November 2026.

Our job data covers professional roles on the career sites of employers we track, so figures describe that market, not every job. Spot an error? Tell us.

Questions

Which tool ranks first: ai tools named most often in marketing jobs?
ChatGPT is the most requested AI tool in marketing jobs: it is named in 1.2% of openings.
How many tools are ranked?
8 tools have at least 30 openings, so the list has 8 entries.
How is the ranking calculated?
A AI tool's score is the share of marketing open professional roles whose posting names it, read by our AI-skill tagger from the full posting text. Only tools named in at least 30 openings are ranked.
How often is it updated?
Every month. This is the November 2026 edition. Older editions stay on this site at their own dated addresses.

More rankings

Cite this ranking

NextChapter, “AI tools named most often in marketing jobs,” November 2026 edition. https://launchyournextchapter.com/rankings/ai-tools-named-in-marketing-jobs

Link to it: <a href="https://launchyournextchapter.com/rankings/ai-tools-named-in-marketing-jobs">AI tools named most often in marketing jobs (NextChapter, November 2026)</a>

Download the data: CSV · JSON. Free to use with a link back.

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