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Marketing Specialist salary: median $70,000 a year

Marketing Specialist listings that state pay run from $62,500 to $80,000 for the middle half, based on 45 current job listings. 165 marketing specialist roles are open now.

Marketing Specialist pay range

From 45 open listings that state pay. Annual, in US dollars.

Lower quarter
$62,500
Median
$70,000
Upper quarter
$80,000

Do AI skills change marketing specialist pay?

For Marketing roles in general, as of November 9, 2026. This is the function’s figure, not one for marketing specialist alone: one title rarely has enough listings on both sides.

Among Marketing listings, those that ask for an AI skill advertise +12.7% (about $18k) compared with similar listings that do not, matched on level and industry.

Listings that ask for an AI skill
$170,000
median, from 815 paid listings
Listings that never mention AI
$138,000
median, from 654 paid listings

Advertised pay only: the midpoint of the range an employer posted, on live U.S. postings read from the full text. “Asks for an AI skill” means the posting names a specific AI skill; “no AI” means it never mentions AI. A difference in what is advertised is not a promise of what you would be paid, and it does not show that learning a skill causes a raise.

See the AI-skill pay table for every function · Check your own pay against these listings

More pay data: Marketing pay by level, skills that pay more and pay by employer size.

Open marketing specialist jobs

Verified against the employer’s own career site within the last week.

Showing the newest 15 of about 165 verified open jobs here. Search all jobs

All 165 marketing specialist jobs

Marketing jobs in the rankings

Rankings about marketing jobs

Marketing jobs · Top Marketing employers · All rankings

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Marketing Specialist salary questions

How much does a marketing specialist make?
Among 45 open marketing specialist listings that state pay, the median is $70,000 a year, and half of listings fall between $62,500 and $80,000.
Where does this marketing specialist pay data come from?
From current job listings on employers’ own career sites that state a pay range. Hourly pay is converted at 2,080 hours a year, and a listing’s midpoint is used. Listed pay is what employers advertise, not what people are paid.
Which state pays marketing specialists the most?
Of the states with enough listings, California has the highest median listed pay at $71,500.

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