Most requested AI skills in marketing jobs
Key facts
- #1 AI tools in daily work, Using AI in your work: 10.8%
- #2 AI workflow automation, Using AI in your work: 3.0%
- #3 Gen-AI assistants (ChatGPT, Copilot, Claude), Using AI in your work: 1.5%
- 15 skills ranked across marketing jobs
- Data as of November 2026
- 1AI tools in daily work Using AI in your work10.8%
- 2AI workflow automation Using AI in your work3.0%
- 3Gen-AI assistants (ChatGPT, Copilot, Claude) Using AI in your work1.5%
- 4LLM application engineering Building AI systems1.1%
- 5Gen-AI content tools Using AI in your work0.99%
- 6AI adoption and change management Leading AI0.88%
- 7AI governance and risk Leading AI0.67%
- 8AI-enabled analytics Using AI in your work0.66%
- 9Responsible AI Leading AI0.49%
- 10AI coding assistants Using AI in your work0.35%
What stands out
- The lead is wide: AI tools in daily work (10.8%) is well clear of AI coding assistants at #10 (0.35%).
- AI coding assistants reaches #10 on a sample of 47 openings, a smaller market than most of the top ten, so its rank can move more from month to month.
- AI tools in daily work is the largest market in the top ten, with 1,466 openings behind its figure.
- Skills with fewer than 30 openings are not ranked, and small differences between neighbouring ranks are not meaningful.
Why this ranking matters
What it shows
Postings name specific AI skills, from using AI in everyday work to building AI systems. The share of openings that name a skill shows which ones employers ask for most often.
How to use it
Pick the skill near the top that you can show evidence for, and put it on your résumé with a concrete result. Open the skill's page for the jobs that ask for it.
The top 25
- 1
AI tools in daily work Using AI in your work
10.8%
- Openings naming it
- 1,466
- Median posted pay with it
- $165k
- Pay against all marketing openings
- +7%
Based on 1,466 openings.
- 2
AI workflow automation Using AI in your work
3.0%
- Openings naming it
- 402
- Median posted pay with it
- $180k
- Pay against all marketing openings
- +17%
Based on 402 openings.
- 3
Gen-AI assistants (ChatGPT, Copilot, Claude) Using AI in your work
1.5%
- Openings naming it
- 209
- Median posted pay with it
- $152k
- Pay against all marketing openings
- −1%
Based on 209 openings.
Gen-AI assistants (ChatGPT, Copilot, Claude): ranks by month and open jobs
- 4
LLM application engineering Building AI systems
1.1%
- Openings naming it
- 149
- Median posted pay with it
- $172k
- Pay against all marketing openings
- +12%
Based on 149 openings.
- 5
Gen-AI content tools Using AI in your work
0.99%
- Openings naming it
- 134
- Median posted pay with it
- $160k
- Pay against all marketing openings
- +4%
Based on 134 openings.
- 6
AI adoption and change management Leading AI
0.88%
- Openings naming it
- 119
- Median posted pay with it
- $190k
- Pay against all marketing openings
- +23%
Based on 119 openings.
AI adoption and change management: ranks by month and open jobs
- 7
AI governance and risk Leading AI
0.67%
- Openings naming it
- 91
- Median posted pay with it
- $194k
- Pay against all marketing openings
- +26%
Based on 91 openings.
- 8
AI-enabled analytics Using AI in your work
0.66%
- Openings naming it
- 90
- Median posted pay with it
- $143k
- Pay against all marketing openings
- −7%
Based on 90 openings.
- 9
Responsible AI Leading AI
0.49%
- Openings naming it
- 66
- Median posted pay with it
- $185k
- Pay against all marketing openings
- +20%
Based on 66 openings.
- 10
AI coding assistants Using AI in your work
0.35%
- Openings naming it
- 47
- Median posted pay with it
- $185k
- Pay against all marketing openings
- +20%
Based on 47 openings.
- 11
AI strategy and use cases Leading AI
0.35%
- Openings naming it
- 47
- Median posted pay with it
- Not enough pay data
- Share of openings
- 0.35%
Based on 47 openings.
- 12
Model training and deep learning Building AI systems
0.30%
- Openings naming it
- 40
- Median posted pay with it
- Not enough pay data
- Share of openings
- 0.30%
Based on 40 openings.
Model training and deep learning: ranks by month and open jobs
- 13
AI in business apps (Agentforce, Now Assist) Using AI in your work
0.24%
- Openings naming it
- 32
- Median posted pay with it
- Not enough pay data
- Share of openings
- 0.24%
Based on 32 openings.
AI in business apps (Agentforce, Now Assist): ranks by month and open jobs
- 14
MLOps Building AI systems
0.24%
- Openings naming it
- 32
- Median posted pay with it
- Not enough pay data
- Share of openings
- 0.24%
Based on 32 openings.
- 15
Machine learning engineering Building AI systems
0.22%
- Openings naming it
- 30
- Median posted pay with it
- Not enough pay data
- Share of openings
- 0.22%
Based on 30 openings.
Full ranking
All 15 skills that qualified, with the figure each is ranked on.
| Rank | Skill | Score | Sample |
|---|---|---|---|
| 1 | AI tools in daily work Using AI in your work | 10.8% | 1,466 |
| 2 | AI workflow automation Using AI in your work | 3.0% | 402 |
| 3 | Gen-AI assistants (ChatGPT, Copilot, Claude) Using AI in your work | 1.5% | 209 |
| 4 | LLM application engineering Building AI systems | 1.1% | 149 |
| 5 | Gen-AI content tools Using AI in your work | 0.99% | 134 |
| 6 | AI adoption and change management Leading AI | 0.88% | 119 |
| 7 | AI governance and risk Leading AI | 0.67% | 91 |
| 8 | AI-enabled analytics Using AI in your work | 0.66% | 90 |
| 9 | Responsible AI Leading AI | 0.49% | 66 |
| 10 | AI coding assistants Using AI in your work | 0.35% | 47 |
| 11 | AI strategy and use cases Leading AI | 0.35% | 47 |
| 12 | Model training and deep learning Building AI systems | 0.30% | 40 |
| 13 | AI in business apps (Agentforce, Now Assist) Using AI in your work | 0.24% | 32 |
| 14 | MLOps Building AI systems | 0.24% | 32 |
| 15 | Machine learning engineering Building AI systems | 0.22% | 30 |
The jobs behind this ranking
Open marketing jobs, who is hiring for them and what they pay.
- Marketing jobs
- Top Marketing employers
- Product Marketing Manager 957
- Brand Manager 394
- Marketing Coordinator 330
- Senior Product Marketing Manager 282
- Marketing Manager 229
- Marketing Specialist 178
- Marketing Associate 165
- Communications Coordinator 152
Job titles link to their salary page where pay is posted, otherwise to the open jobs.
How this ranking works
A AI skill's score is the share of marketing open professional roles whose posting names it, read by our AI-skill tagger from the full posting text across 24 AI skills in three groups: using AI in your work, leading AI, and building AI systems.
Only skills named in at least 30 openings are ranked.
Sample bar: skills with fewer than 30 openings are not ranked.
Sources: NextChapter job data: open professional roles on employer career sites, verified in the last week. Data as of November 2026.
Our job data covers professional roles on the career sites of employers we track, so figures describe that market, not every job. Spot an error? Tell us.
Questions
- Which skill ranks first: most requested ai skills in marketing jobs?
- AI tools in daily work is the most requested AI skill in marketing jobs: it is named in 10.8% of openings.
- How many skills are ranked?
- 15 skills have at least 30 openings, so the list has 15 entries.
- How is the ranking calculated?
- A AI skill's score is the share of marketing open professional roles whose posting names it, read by our AI-skill tagger from the full posting text across 24 AI skills in three groups: using AI in your work, leading AI, and building AI systems. Only skills named in at least 30 openings are ranked.
- How often is it updated?
- Every month. This is the November 2026 edition. Older editions stay on this site at their own dated addresses.
More rankings
Cite this ranking
NextChapter, “Most requested AI skills in marketing jobs,” November 2026 edition. https://launchyournextchapter.com/rankings/ai-skills-most-requested-in-marketing-jobs
Link to it: <a href="https://launchyournextchapter.com/rankings/ai-skills-most-requested-in-marketing-jobs">Most requested AI skills in marketing jobs (NextChapter, November 2026)</a>
Download the data: CSV · JSON. Free to use with a link back.
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