Freelance Senior Copywriter

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on   LinkedIn #WeAreVML.

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VML

Freelance Senior Copywriter / Content Designer – Experience Design

Role Summary

VML seeking a Freelance Senior Copywriter / Content Designer to lead language strategy and execution across campaigns, CRM programs, digital products, and multi-channel experiences. This role sits at the intersection of copywriting, UX/UI, brand, and experience design , translating business and brand objectives into clear, compelling, and strategically connected content.

The ideal candidate is a strategic and hands-on writer who can develop messaging frameworks, voice and tone systems, naming, campaign concepts, UX content, and modular content for scalable digital experiences. They are comfortable working directly in design environments such as Figma, collaborating closely with UX/UI designers, strategists, creative directors, technology teams, and clients.

This role also embraces AI-enabled content development, testing, synthesis, and optimization , using emerging tools to accelerate exploration while maintaining high standards for originality, accessibility, accuracy, brand equity, and user trust.

Experience in CRM, healthcare/pharmaceutical marketing, regulated environments, and advertising or marketing communications is highly valued.

Key Responsibilities

Lead strategic copywriting and content strategy across digital ecosystems, campaigns, CRM programs, products, and customer journeys.

Develop compelling, audience-centered messaging that translates brand and business objectives into meaningful experiences.

Define and evolve voice, tone, editorial standards, messaging frameworks, naming systems, and content principles .

Write and refine campaign concepts, headlines, body copy, UX/UI content, CRM communications, calls to action, and other customer-facing experiences.

Prototype and iterate language directly within design environments , collaborating with UX/UI designers throughout the creative process.

Partner with UX, UI, CX, CRM, strategy, data, technology, creative, and project management teams to create cohesive end-to-end experiences.

Contribute copy and content thinking across both UX and UI workflows, bringing a strong understanding of user-centered design and the consumer journey.

Create scalable, modular content systems that support consistency and efficient production across platforms and channels.

Ensure content meets accessibility standards and is optimized for usability, engagement, and relevant search practices.

Use AI tools to generate, test, synthesize, compare, and refine content concepts while applying strong editorial judgment and maintaining brand integrity.

Apply iterative testing, optimization, and data-informed learning to improve content performance.

Present, articulate, and defend strategic and creative work with senior clients and stakeholders.

Mentor junior writers and contribute to team rituals, feedback, creative development, and professional growth.

Help establish and advocate for strong content craft and consistent language standards across teams and client engagements.

Navigate complex stakeholder environments, including regulated healthcare and pharmaceutical communications where applicable.

Qualifications & Experience

5–7+ years of professional copywriting, content design, content strategy, or closely related experience.

Bachelor’s degree in journalism, communications, English, advertising, or a related discipline; master’s degree preferred.

Demonstrated experience in an advertising agency, marketing communications, or experience-design environment ; agency experience strongly preferred.

Strong portfolio demonstrating exceptional copywriting, content strategy, UX/content design, campaign, and digital experience work .

Experience developing content across campaigns, digital products, CRM, and multi-channel customer journeys.

Proven ability to develop and manage voice, tone, editorial, messaging, and naming systems.

Working knowledge of UX/UI design principles, user-centered design, responsive digital experiences, accessibility, and modern content practices.

Experience working directly with designers and prototyping content within Figma or comparable design tools.

CRM experience and an understanding of campaign management, customer journeys, optimization, and personalization.

Healthcare and/or pharmaceutical client experience is highly desirable, including familiarity with regulated environments and complex stakeholder requirements.

Experience using AI tools to enhance creative exploration, content development, testing, synthesis, and production.

Understanding of content strategy frameworks, iterative testing, data-informed optimization, and emerging digital standards.

Strong communication, presentation, collaboration, and client-management skills.

Ability to work independently, manage priorities and deadlines, and operate effectively within multidisciplinary teams.

High EQ, mature judgment, and an ego-free approach to collaboration and creative problem-solving.

T-shaped experience: deep expertise in Copywriting and content creation with strong working knowledge of UX, UI, strategy, CRM, and experience design.

What Success Looks Like

The successful candidate will elevate the quality and effectiveness of digital experiences through exceptional writing and content strategy . They will create language systems that are clear, scalable, accessible, and distinctive; strengthen the connection between brand and user experience; and bring strategic copywriting thinking into every stage of the design process.

Success means becoming a trusted creative partner to clients and multidisciplinary teams—someone who can move fluidly from big-picture messaging strategy to a single headline, UX interaction, CRM communication, or design-system content pattern , while using AI and emerging tools thoughtfully to improve speed, exploration, and quality.

The compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Click WPP Benefits for more details.

_ $65 — $80 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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