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Marketing Specialist (Automotive)

Hella

Michigan, MI · Posted August 4, 2026

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About the job

FORVIA - HELLA Electronics Corporation is seeking a dynamic and experienced Marketing professional to join our North American communications group. The primary focus of this role will be to conduct automotive based market research for a variety of key departments and key stakeholders in the company About Us FORVIA - HELLA is a listed, internationally positioned automotive supplier operating under the umbrella brand FORVIA. Within this factual group, HELLA stands for high-performance lighting technology and automotive electronics. At the same time, the Company covers a broad service and product portfolio for the spare parts and workshop business as well as for manufacturers of special-purpose vehicles with its Lifecycle Solutions business group. HELLA has around 36,000 employees at more than 125 locations worldwide and generated sales of €4.4 billion in the seven-month short fiscal year 2022. Daily Responsibilities Coordinate customer events, technology showcases, trade fairs, and public events in close collaboration with business divisions, sales teams, engineering, and external partners to ensure successful execution and measurable outcomes. Represent the organization at industry trade shows, conferences, customer events, and networking opportunities, engaging with visitors, answering product-related questions, and identifying new business opportunities. Partner with technical experts, product managers, and business leaders to prepare internal speakers and presenters, including presentation development, messaging, rehearsal coordination, and event support. Develop a strong understanding of the company’s products, technologies, and market positioning to effectively translate technical features into compelling customer benefits and marketing messages. Research market trends, customer developments, competitive activities, and industry changes to provide actionable insights that support strategic planning and marketing initiatives. Gather and report market intelligence through industry research, news monitoring, and participation in key industry events