Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

Check how this applies to your own job

Skills this job asks for

Say which you have and which you want to build. We use it to match you to jobs like this one.

Brand strategy

About the job

SUMMARY:

We are seeking an experienced and creative Director of Marketing to join a leading frozen seafood company in Boston, MA.

As a Director of Marketing, you will be responsible for developing and executing marketing strategies for multiple brands of packaged and bulk seafood. Your primary objective will be to drive growth for the company while establishing our brand as a premier provider of high-quality, sustainably sourced seafood.

The ideal candidate will demonstrate expertise in marketing strategy, brand management, social media management, and advertising. This is a full-time hybrid position with office hours on Monday, Wednesday, and Friday. Additionally, the Director of Marketing will have one direct report, the Sales & Marketing Alignment Manager.

RESPONSIBILITIES:

Develop and execute marketing plans for multiple brands of packaged Seafood

Develop and implement brand strategies to enhance brand recognition and reputation

Collaborate with the sales team to ensure that all marketing efforts align with business objectives and support sales goals

Lead the marketing efforts to deliver high-quality work and achieve goals

Conduct market research and competitive analysis to identify trends, opportunities and risks

Analyze marketing data and metrics to evaluate the effectiveness of marketing campaigns and adjust strategies accordingly

Develop and manage marketing budgets and allocate resources effectively

Work with external agencies and partners to develop and execute social media and digital marketing campaigns

REQUIREMENTS:

Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred

8+ years of experience in marketing and brand strategy

Experience in the CPG industry, preferably in the seafood industry

Proven track record of developing and executing successful marketing campaigns

Experience with social media marketing, advertising, and analytics

Excellent communication and interpersonal skills

Strong leadership and management skills

Passion for sustainable and high-quality CPG products

BENEFITS:

Salary Range $150,000 - $175,000

Performance Bonuses

All Health Benefits

401K

We are looking for a motivated and innovative individual to join our team and help us grow our business. If you have a passion for marketing and sustainability, we encourage you to apply for this exciting opportunity.