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Social Media Manager salary: median $80,000 a year

Social Media Manager listings that state pay run from $67,500 to $102,500 for the middle half, based on 29 current job listings. 97 social media manager roles are open now.

Social Media Manager pay range

From 29 open listings that state pay. Annual, in US dollars.

Lower quarter
$67,500
Median
$80,000
Upper quarter
$102,500

Do AI skills change social media manager pay?

For Marketing roles in general, as of November 9, 2026. This is the function’s figure, not one for social media manager alone: one title rarely has enough listings on both sides.

Among Marketing listings, those that ask for an AI skill advertise +12.7% (about $18k) compared with similar listings that do not, matched on level and industry.

Listings that ask for an AI skill
$170,000
median, from 815 paid listings
Listings that never mention AI
$138,000
median, from 654 paid listings

Advertised pay only: the midpoint of the range an employer posted, on live U.S. postings read from the full text. “Asks for an AI skill” means the posting names a specific AI skill; “no AI” means it never mentions AI. A difference in what is advertised is not a promise of what you would be paid, and it does not show that learning a skill causes a raise.

See the AI-skill pay table for every function · Check your own pay against these listings

More pay data: Marketing pay by level, skills that pay more and pay by employer size.

Open social media manager jobs

Verified against the employer’s own career site within the last week.

Showing the newest 15 of about 97 verified open jobs here. Search all jobs

All 97 social media manager jobs

Marketing jobs in the rankings

Rankings about marketing jobs

Marketing jobs · Top Marketing employers · All rankings

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Social Media Manager salary questions

How much does a social media manager make?
Among 29 open social media manager listings that state pay, the median is $80,000 a year, and half of listings fall between $67,500 and $102,500.
Where does this social media manager pay data come from?
From current job listings on employers’ own career sites that state a pay range. Hourly pay is converted at 2,080 hours a year, and a listing’s midpoint is used. Listed pay is what employers advertise, not what people are paid.
Which state pays social media managers the most?
Of the states with enough listings, California has the highest median listed pay at $85,000.

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