Head of Global Events and Experiential Marketing, GIMC GBM - GBS

The Global Business Marketing (GBM) team champions TikTok in the B2B landscape, showing advertisers and sales teams how TikTok's creative ecosystem drives real business results. We build the stories, education, and go-to-market programs that sellers use to deepen client relationships across markets.

Working with brands of all sizes, we also bring campaigns to life through creative ideation, brand and event strategy, and the design and production of TikTok for Business marketing, so advertisers can create content that connect with audiences. Trends, consumer behavior, and advertising formats all move quickly on TikTok. The challenge is turning what makes the platform engaging into solutions that are creative, measurable, and scalable across very different markets, without making the experience feel like traditional advertising.

You will shape how the market understands TikTok as a business platform, and help brands show up authentically on it.

Global Integrated Marketing Communications (GIMC), within Global Business Marketing (GBM), brings strategy, creative, events, channels and partner marketing under one roof.

Events is the experience craft in GIMC. It owns the moments where TikTok for Business meets its clients in person: global tentpoles, a recurring series for each key audience, and executive programmes including the Global Client Council.

The Head of Global Events and Experiential Marketing leads the events craft and reports to the Global Head of Integrated Marketing Communications. You own global event franchises, four annual tentpoles, a global series per key audience, and Global Agency and Accounts (GA&A) event management including the Global Client Council.

You work with regional marketing leads, product marketing, sales, the other craft heads across GIMC, and external venue and agency partners.

You are measured on new client acquisition pipeline from events, cost per lead, lead to opportunity conversion, and on-time delivery of the tentpoles and franchise playbooks.

Responsibilities - Own global event franchises: playbooks for every global format covering design assets, content, audience strategy, comms strategy, measurement and approval governance. - Deliver four annual global tentpoles, including Cannes Lions and TikTok World, end to end with regional teams. - Launch and run one recurring global series per key audience on a repeatable format. - Lead event programmes for Global Agency and Accounts, including client councils and executive client engagement. - Run build weeks for every tentpole, planned with regional teams, and the global events rhythm and reviews. - Run a test and scale pipeline that proves a format once and packages it for every region, with scope for global roadshows. - Capture and qualify high intent leads and own the handoff to regions. - Build event measurement, including ROI, cost per lead and lead to opportunity conversion, into GIMC's reporting. - Lead the global events team and own the global events budget.

Minimum Qualifications - Global Experiential Leadership: Proven leadership experience producing, scaling, and managing large-scale global events and experiential marketing activations across international markets (B2B preferred). - End-to-End Execution: Demonstrated track record of leading flagship industry activations (such as Cannes Lions) end-to-end—including high-level strategy, sponsorship contracting, venue/hotel logistics, and full 360° attendee journeys. - Product Storytelling & Adoption: Exceptional ability to translate complex product initiatives and messaging into engaging, interactive event experiences that educate audiences and drive product adoption. - Organizational Design & Leadership: Demonstrated success building, scaling, or restructuring high-performing event marketing teams into agile operating models. - Data, Tech & Pipeline Integration: Hands-on expertise integrating event lead capture into CRM systems at scale, with proven mastery of full-funnel analytics to map pre-, on-site and post-event tactics directly to business pipeline. - Cross-Functional Influence: Highly skilled at leading through influence and driving cross-functional alignment within complex, matrixed global organizations.

Preferred Qualifications - Media & Ad Tech Domain Expertise: Proven experience designing and delivering high-impact events specifically targeted at advertisers, agency partners, and media decision-makers within a platform, ad tech, or media company. - Scalable Event Frameworks & Playbooks: Demonstrated success developing global franchise playbooks, templates, and operational toolkits that regional teams can independently execute with fidelity and excellence. - Executive Programmes & Stakeholder Partnerships: Strong track record of partnering with sales leadership to design and facilitate executive roundtables, client councils, and high-touch VIP engagement programmes.