Specialty Leasing & Marketing Manager - REMOTE (M-7108)

Nationwide, LOCATION: REMOTE but must currently live in the Eastern half of the U.S. Our client is a real estate investment and management firm with a diverse portfolio of retail properties. For over a decade, they have focused on creating long-term value through strategic investments and a commitment to excellence. The Marketing & Specialty Leasing Manager is responsible for specialty leasing strategies to increase foot traffic, drive retailer sales, strengthen the shopping center’s presence, and maximize revenue opportunities through community engagement programs, developing and executing marketing initiatives and special events. KEY RESPONSIBILITIES: Specialty Leasing & Revenue Generation

Develop and implement specialty leasing strategies to maximize revenue through pop-ups, kiosks, temporary tenants, sponsorships, and promotional activations. Identify and prospect potential specialty tenants, sponsors, and partners through market research, networking, and community outreach. Negotiate specialty leasing opportunities and manage tenant relationships, inquiries, and ongoing requirements. Collaborate with leasing, property management, and marketing teams to integrate specialty leasing into center events, campaigns, and seasonal initiatives. Oversee specialty leasing displays, kiosks, and carts to ensure compliance with shopping center standards, aesthetics, and branding guidelines. Identify opportunities to generate additional revenue through sponsorship packages, promotional space, digital exposure, and on-site advertising.

Marketing & Special Events

Develop and execute marketing strategies, promotional campaigns, seasonal events, and community activations to increase foot traffic, retailer sales, and shopping center visibility. Oversee social media, website content, digital marketing initiatives, and public relations to strengthen brand presence and community engagement. Manage marketing budgets, sponsorships, vendor relationships, and campaign performance to maximize return on investment. Coordinate with tenants, vendors, and internal teams to ensure successful execution of events, exhibits, and promotional activities. Oversee gift card programs, sponsorship integration, and shared marketing initiatives.

Market Research & Performance

Monitor retail trends, competitor activity, local economic conditions, and new retail developments to identify growth opportunities. Analyze marketing campaign and event performance and provide recommendations to improve traffic, engagement, sales, and overall center performance. Track key performance indicators and prepare reports on marketing effectiveness, sponsorship fulfillment, and return on investment.

Retailer & Community Relations

Build and maintain strong relationships with retailers, sponsors, community organizations, local businesses, and non-profit groups. Develop collaborative marketing opportunities that support retailer promotions, community engagement, and positive public relations. Engage with tenants to understand their needs and identify opportunities to improve sales performance and strengthen retailer partnerships. Position the shopping center as a community destination through partnerships, events, and local outreach initiatives.

Budgeting, Reporting & Administration

Oversee marketing and specialty leasing budgets, forecasts, invoicing, and performance reporting. Manage vendor coordination, contracts, schedules, documentation, and other operational requirements related to marketing and specialty leasing initiatives. Prepare reports on campaign performance, sponsorship results, leasing activity, and revenue opportunities to support business decisions. Perform other job-related duties and special projects as assigned.

QUALIFICATIONS:

Bachelor’s Degree in Marketing, Communications, Public Relations, Business Administration, or a related field preferred, or equivalent experience. Minimum of 1-3 years of relevant experience in marketing, retail, specialty leasing, event management, or community relations. Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook. Experience with social media platforms, content management systems, and digital marketing tools. Experience in specialty leasing, sponsorships, budgeting, or retail property management is an asset.