Among public relations specialists, AI is already used for a large share of the tasks. Measured exposure for public relations specialists: 45% (high).

Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

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About the job

Siege Media is a growing and remote-first GEO agency! We are nationally recognized on Inc.’s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private companies. Interested in joining the Siege team? We are looking for a talented Content Marketing Specialist to help us continue to deliver great content for our world-class clients.

Perks for United States residents include 100% health, vision and dental benefits, 50% 401k match up to 6% of your salary, donation matching, career development training, unlimited PTO, work-from-home equipment, and free pens. Everyone loves free pens.

Learn more about working at Siege by experiencing our culture on Instagram http://www.instagram.com/siege_media and checking out our work on Dribbble https://dribbble.com/siegemedia!

Siege Media values diversity. We encourage people of color, LGBTQIA+ folks, veterans, parents and those with disabilities to apply. We are committed to helping all people succeed at Siege. If you require reasonable accommodation to complete our application or interview process, please let us know.

Responsibilities

- Conduct keyword research to identify content opportunities for clients

- Write comprehensive articles on a variety of topics with minimal supervision

- Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides

- Demonstrate the ability to implement feedback from editors, clients, and teammates

- Demonstrate understanding of the project lifecycle and ability to collaborate across departments

- Hit client SEO traffic goals month over month by creating content that ranks and/or generates passive links

- Apply GEO best practices to make client content more discoverable by LLMs

- Leverage AI tools to drive productivity across the content workflow while upholding Siege's editorial quality standards

- Help pilot and evaluate new AI tools and workflows for the team, sharing prompts, templates, and best practices that scale agency-wide

- Assist with project management tasks including content scheduling and reporting

Required Skills

- 2+ years as a content marketer (ideally published on reputable news sites or industry blogs)

- A working knowledge of SEO/GEO tools and how they can be used to improve client websites

- Working familiarity with leading LLMs and AI writing tools, including responsible use that augments human writing and judgment

- Demonstrated adoption of AI tools to increase productivity and automation across the content workflow

- Goal-orientated with the ability to set priorities, meet deadlines, and work independently

- Strong interpersonal skills and the ability to form productive working relationships in a remote environment

- Strong project management skills, with ability to handle multiple projects while still working effectively

Suggested Skills

- 2–4 years experience working in an agency or similar marketing environment

- B.A. or similar degree in English, journalism, or similar field

- Experience using Google Workspace, Zoom, Slack, and/or other collaborative productivity tools

- Understanding of HTML/CSS and comfortable uploading content to WordPress and other similar Content Management Systems

- Experience collaborating with design teams and giving guidance on design and UX best practices

The salary range for this position is $52,000.00–$64,000.00 DOE. This position is 100% remote and based in the United States.

Please plan to upload the following information during the application process:

1. Your resume

2. A short introduction/cover letter

3. Links to your portfolio/an attached portfolio

4. Two relevant blog writing samples (500 words minimum)