Director, Social

We’re looking for a talented and experienced Director of Social to join our Integrated Solutions team and help craft innovative organic social campaigns for our b2b tech and healthcare clients. In this role, you’ll be responsible for developing and executing social media strategies, working closely with clients and internal teams to ensure success. You’ll have the opportunity to drive impactful social initiatives while contributing your expertise in social strategy, content, and digital communications.

About You: You’re a seasoned social media strategist with a proven track record of developing successful social campaigns, particularly in the tech or healthcare sectors. You thrive on staying ahead of trends and have a strong understanding of social media platforms, content strategy, and audience engagement. You know how to create compelling social content that builds brand awareness, grows communities, and connects with audiences. You’re also a proactive team player who can juggle multiple projects while maintaining a sharp attention to detail.

You’ll have the opportunity to mentor junior team members and collaborate with integrated teams. You’re ready to step into a key role that will allow you to make a big impact on the growth of the social media practice within the agency.

Key Responsibilities

Campaign Strategy & Execution: Develop and implement organic social media strategies that align with client goals, ensuring campaigns are impactful across paid, earned, shared, and owned media channels. Partner closely with paid and earned media teams to create cohesive, integrated campaigns while maintaining a focus on organic social strategy and execution.

Creative Direction: Collaborate with account and creative teams to develop high-quality social content that resonates with target audiences and drives engagement.

Client Relationships: Build strong relationships with clients, providing strategic counsel and ensuring social media initiatives align with client objectives.

Trend Awareness & Innovation: Stay ahead of industry trends and emerging social media platforms, continuously refining strategies and identifying new opportunities for clients.

Cross-Functional Collaboration: Work with internal teams to ensure seamless execution of social campaigns, managing timelines and ensuring quality standards are met.

Performance Measurement: Monitor, analyze, and report on social performance, including engagement, reach, audience growth, and content effectiveness, providing actionable insights and recommendations.

Mentorship: Support junior team members, offering guidance and feedback to help them grow in their roles and produce high-quality work.

Success Factors

7+ years of social media strategy and agency experience, with a focus on B2B clients in tech or healthcare.

Proven success developing and executing organic social campaigns that drive engagement and build brand awareness.

Strong understanding of organic social strategy, content development, and community engagement across a variety of platforms.

Solid understanding of digital marketing and how organic social fits into a broader integrated communications strategy.

Ability to adapt quickly and adjust strategies based on client goals, audience insights, and social performance data.

Excellent communication skills, with the ability to present ideas and insights clearly to clients and internal teams.

Strong project management skills, able to juggle multiple campaigns and deliver on deadlines.

A collaborative approach, working well with paid, earned, creative, and account teams to bring campaigns to life.

Agency Operations

Prioritize and manage campaign timelines, ensuring work is delivered on time and exceeds client expectations.

Contribute to internal training, ensuring the team stays informed about social media trends, best practices, and emerging platforms.

Actively participate in networking events, industry seminars, and conferences to build relationships and stay current on industry developments.

Self-Development

Set and track personal development goals with your manager, continuously seeking opportunities to grow in your role.

Stay up-to-date on the latest social media trends and best practices through professional development opportunities.

The salary range for this position is $110,000 to $135,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Remote

About Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.

At Highwire, we believe that storytelling fuels transformation. We know that the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure that every Highwire Walker has the requisite support to soar in their careers. Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

Team Empowerment

Growth Mindset

Inclusion Always

Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Highwire. Above all.

Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:

Competitive salary with merit-based opportunities for growth

Flexible hybrid work model tailored to your schedule and lifestyle

Generous vacation policy, including extended summer and winter breaks

Early log-off on Fridays through our Empower Hours program

401(k) plan with employer matching

Comprehensive medical, dental, and vision coverage, plus FSA options

Paid parental leave benefits

Commuter benefits

Annual Growth Mindset stipend for books, events, or learning experiences

Monthly technology reimbursement

Wellness benefit program for mental and physical health

501c3 donation matching program

Mentorship and ongoing professional development opportunities

Monthly recognition and team celebrations

Employee referral and new business referral bonuses

Quarterly Highwire events and team gatherings

Dog-friendly office environment

A supportive, inclusive, and collaborative workplace where you can grow and do your best work

Location & Work Environment

Highwire offers both remote and hybrid work options, depending on where you live.

Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.

Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..

Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.

Join the Highwire team

If you’re inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation.

Please note: This posting may be used to build our talent pipeline, connect with top professionals in the industry, or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!