Email Marketing Automation Specialist

Bronx, New York, About Fordham: Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom. The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off. Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education. Department: Marketing and Communications Position Summary: Reporting to the Associate Director, Email Marketing and Automation, the Email Marketing Automation Specialist plays a key role on the Online Engagement Team within University Marketing and Communications. This person develops, implements, and optimizes advanced email marketing campaigns to support Fordham University's communications and enrollment goals. This role requires a strong grasp of marketing automation principles and expert technical skills with Salesforce Marketing Cloud ( SFMC ). As part of an integrated, cross-functional marketing team, the specialist will use Marketing Cloud's features, such as personalized communication journeys (Journey Builder) and audience segmentation, to support internal and external communications as well as the onboarding of email editors across campus with email best practices in mind. Essential Functions: Collaborates with the AVP for Enrollment Marketing and University Admissions leadership to develop comprehensive email marketing strategies aligned with institutional recruitment goals. Maps out complex communication journeys within Salesforce Marketing Cloud using Journey Builder, considering various audience segments and campaign goals. Stays current with email marketing best practices, industry trends, and Salesforce Marketing Cloud updates to ensure innovative and effective campaign execution. Designs, builds, and deploys a high volume of automated and ad-hoc email campaigns, including drip campaigns, newsletters, event invitations, and personalized communications, primarily within Marketing Cloud. Develops and manages AMPscript or SSJS for dynamic content, personalization, and conditional logic within emails. Creates and manages custom data extensions. Ensures all email communications adhere to brand guidelines, accessibility standards, and CAN - SPAM regulations. Develops and implements A/B testing strategies for subject lines, content, calls-to-action, and send times to optimize performance. Serves as a primary expert user of Salesforce Marketing Cloud ( SFMC ), including Journey Builder, Automation Studio, Content Builder, and data extensions. Manages and maintains email templates, ensuring consistency and effectiveness across all communications. Collaborates with SFMC Administrators/Data Managers and IT to ensure data integrity and seamless integration, particularly with the Managed Email Repository ( MER ). Troubleshoots and resolves technical issues related to email deployment and tracking within Marketing Cloud. Monitors, analyzes, and reports on key email marketing metrics (e.g., open rates, click-through rates, conversion rates, deliverability) using Marketing Cloud's reporting tools (including advanced marketing attribution and Path Optimizer). Provides regular insights and recommendations to optimize campaign performance and improve ROI . Conducts audience segmentation analysis to identify opportunities for more targeted and personalized communications. Works closely with content creators, graphic designers, and other marketing team members to ensure timely delivery of assets for campaigns. Collaborates with admissions counselors and other stakeholders to understand communication needs and incorporate feedback. Communicates campaign performance and insights effectively to various stakeholders. Required Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 3 years of progressive experience in email marketing automation, with a strong focus on strategy, development, and optimization. Preferred Qualifications: Experience working in a higher education enrollment marketing or admissions setting. Familiarity with other marketing analytics tools (e.g., Google Analytics). Experience with other marketing automation platforms such as Mailchimp or SlateCRM. Experience with A/B testing platforms and methodologies beyond basic email client functionality. Understanding of SEO principles as they relate to email content. Minimum Salary: $70,000 Maximum Salary: $75,000