Associate/Assistant Director of Enrollment Marketing

Position Overview

The Assistant Director of Enrollment Marketing supports the development and execution of enrollment marketing strategies and content for Butler’s undergraduate audiences. This position provides coordination and strategy for marketing initiatives related to new undergraduate models, undergraduate academic programs, and pre-college experiences, while supporting marketing efforts for the traditional residential undergraduate population.

Position Level: This position may be filled at either the Assistant Director or Associate Director level, depending on the qualifications and relevant experience of the selected candidate. Generally, 3–5 years of relevant experience will align with the Assistant Director level, while 5–7 years of relevant experience will align with the Associate Director level.

Responsibilities

Lead the development of enrollment marketing assets for undergraduate audiences, including print and digital publications, digital and web assets, feature-style stories and articles, recruitment videos and presentations, and email marketing campaigns.

Support the planning, coordination, and execution of enrollment marketing efforts for Butler’s new undergraduate education models, including Founder’s College and Butler Overseas, with a primary focus on increasing awareness and early recruitment engagement with prospective students.

Design and implement enrollment marketing strategy for Butler’s Pre-College Programs, with a focus on connecting these experiences to the prospective student journey.

Work closely with University Marketing’s creative and web teams to plan, coordinate, and execute enrollment marketing projects, serving as a project manager to align goals, timelines, and deliverables.

Collaborate with the Brand Strategy team on social media, storytelling, and Butler Mascot strategies for reaching prospective student audiences.

Execute robust marketing campaigns through Technolutions Slate, Butler’s enrollment customer relationship management (CRM) system.

Ensure that enrollment marketing materials reflect and communicate the Butler brand and messaging and adheres to brand standards.

Work closely with external vendors, including printers and enrollment marketing vendors.

Required Qualifications

3–5 years of marketing, project management, or communications coordination experience

Bachelor’s degree in marketing, advertising, public relations, communications, or related field

Proven project management and organizational skills with experience balancing multiple projects and deadlines at one time

Excellent written and verbal communications skills, with a keen eye for details.

Experience in developing and repurposing creative and compelling content for use in multiple platforms

Experience executing marketing plans across multiple channels, including email, print, and web

Demonstrated relationship management skills, including successfully resolving challenges and generating solutions.

Preferred Qualifications

Experience working in a customer relationship management (CRM) system such as Slate or Salesforce

Prior admission/enrollment management experience

Prior higher education marketing experience

Experience in Wordpress

Experience working in project management tools xperience in office suite, with an emphasis on excel.

BU Benefits and Perks

Please check out Butler’s Total Rewards website to learn more about our benefit offerings, which include:

Paid Time Off and Holidays : 20 days of paid time off (vacation and PTO days) per Fiscal year

8 Paid Holidays In addition, a paid Winter Break between Christmas Eve and New Year’s Day

Paid Parental Leave (after 1 year of full-time employment)

Health : Comprehensive medical, dental, and vision plans including disability and life insurance programs

Retirement : 10% employer contribution after 1 year of full-time employment

Tuition Assistance : Tuition Exchange Program for Dependents

Remission of tuition for classes taken at Butler for employees, spouses, and dependent children. Eligibility after 9 months of full-time employment

Employees & spouses- undergraduate/graduate degrees

Dependents (under age 26)- undergraduate degree

Covers tuition only

Butler Facilities Access, Discounts and Perks : Access to Butler’s on-site fitness facility and libraries for full-time staff and faculty

LinkedIn Learning Courses

Free premium subscription to the Calm App

Free subscription to the WSJ, The Economist, and NYT

Discount at the College Bookstore

Discount on select Athletic and Arts/Events Center Performances

Butler University is a private, nationally recognized comprehensive university encompassing seven colleges: Arts, Business, Communication, Education, Liberal Arts & Sciences, Pharmacy & Health Sciences and Founder's College. Approximately 4,500 undergraduate and 1,000 graduate and doctoral students are enrolled at Butler, representing 46 states and 24 countries.

Join us at the crossroads of tradition & transformation. A career at Butler University offers more than just a job—it’s an opportunity to join a dedicated, innovative, and supportive community grounded in equity, academic excellence, and meaningful impact. Aligned with Boldly Butler, our strategic plan, faculty and staff play a vital role in delivering transformational learning experiences, enriching our campus and community, and ensuring a thriving Butler for generations to come.

Butler University is an equal opportunity employer. We welcome applications from all individuals, regardless of age, sex, race, religion, color, disability, protected veteran status, national origin, or any other legally protected category.