Director Undergraduate Enrollment Marketing

Position Overview

The Undergraduate Enrollment Marketing Director provides strategic leadership for Butler’s undergraduate enrollment marketing efforts, developing and executing integrated marketing and communication strategies that support institutional recruitment goals. This role leads enrollment marketing efforts for all undergraduate audiences, including traditional residential first-year, transfer, and international students, as well as emerging education models such as Founder’s College and Butler Overseas. The Director supervises undergraduate enrollment marketing staff and works in close partnership with Enrollment Management while leading cross-functional collaboration across University Marketing to translate enrollment priorities into coordinated, high-quality execution.

Responsibilities

Direct the development of integrated enrollment marketing and communication strategies across print, email, digital, social, and web channels for all undergraduate audiences, including traditional residential first-year, transfer, and international students, as well as new education models such as Founder’s College and Butler Overseas. Develop and execute targeted marketing strategies for key influencer audiences—including parents and families, school counselors, and educators—to strengthen visibility with prospective students.

Lead day-to-day undergraduate enrollment marketing operations, setting priorities and serving as the primary point of contact for campus partners. Translate enrollment priorities into integrated marketing strategies and lead cross-functional University Marketing teams through a matrix model to deliver them. Supervise undergraduate enrollment marketing staff, manage the Admission communications budget, and oversee external vendors.

Support Admission and Financial Aid recruitment efforts—including student search, application generation, visits and events, travel, decision release, yield, and financial aid packaging—by developing and managing effective enrollment marketing and communication strategies.

Develop and lead enrollment marketing strategies to bring new and emerging educational models to market (e.g., Butler Overseas, Founder’s College), establishing scalable go-to-market frameworks that support growth.

Collaborate with Enrollment Management and campus partners to inform and enhance campus visit and event programming, contributing enrollment marketing strategy, audience perspective, and brand and messaging guidance to strengthen the overall prospective student experience.

Partner with Enrollment Management on undergraduate market growth and student search strategy, managing lead generation vendors and communications and leading ongoing evaluation of tools, lead sources, and marketing partners.

Lead communication strategy for incoming student processes and key onboarding milestones (e.g., Housing, New Student Registration, Orientation), partnering with campus units to deliver a cohesive transition from admission through matriculation.

Required Qualifications

7–10 years of relevant experience in an enrollment marketing, higher education marketing, or enrollment management/admission/recruitment role.

Bachelor’s degree in marketing, communications, or a related field.

Strong understanding of the enrollment landscape, trends, and business processes; fluency in enrollment data and prospective student lifecycles.

Strong proficiency with CRM (Slate) and marketing automation platforms, with the ability to translate enrollment strategy into audience segmentation, communication journeys, campaign workflows, personalization, and performance measurement.

Exceptional writing and editing skills, with the ability to adapt messaging to resonate with high school–aged students and their influencers.

Proven success in marketing competencies, including strategic marketing plan development, print media and direct mail, CRM/marketing automation, email marketing, and advertising.

Strong project and workflow management skills, with the ability to prioritize and execute multiple high-impact initiatives simultaneously while aligning teams and stakeholders around shared goals.

Ability to interpret campaign performance insights and use data to inform decision-making and continuous improvement.

Demonstrated skill in building relationships and working effectively with cross-functional partners across a complex organization.

Ability to lead teams, supervise staff, and lead strategy across multiple departments.

Preferred Qualifications

Prior budget management experience

Proficiency in Slate CRM or related CRM platform

BU Benefits and Perks

Please check out Butler’s Total Rewards website to learn more about our benefit offerings, which include:

Paid Time Off and Holidays : 20- 28 days of paid time off (vacation and PTO days) per Fiscal year

8 Paid Holidays In addition, a paid Winter Break between Christmas Eve and New Year’s Day

Paid Parental Leave (after 1 year of full-time employment)

Health : Comprehensive medical, dental, and vision plans including disability and life insurance programs

Retirement : 10% employer contribution after 1 year of full-time employment

Tuition Assistance : Tuition Exchange Program for Dependents

Remission of tuition for classes taken at Butler for employees, spouses, and dependent children. Eligibility after 9 months of full-time employment

Employees & spouses- undergraduate/graduate degrees

Dependents (under age 26)- undergraduate degree

Covers tuition only

Butler Facilities Access, Discounts and Perks : Access to Butler’s on-site fitness facility and libraries for full-time staff and faculty

LinkedIn Learning Courses

Free premium subscription to the Calm App

Free subscription to the WSJ, The Economist, and NYT

Discount at the College Bookstore

Discount on select Athletic and Arts/Events Center Performances

Butler University is a private, nationally recognized comprehensive university encompassing seven colleges: Arts, Business, Communication, Education, Liberal Arts & Sciences, Pharmacy & Health Sciences and Founder's College. Approximately 4,500 undergraduate and 1,000 graduate and doctoral students are enrolled at Butler, representing 46 states and 24 countries.

Join us at the crossroads of tradition & transformation. A career at Butler University offers more than just a job—it’s an opportunity to join a dedicated, innovative, and supportive community grounded in equity, academic excellence, and meaningful impact. Aligned with Boldly Butler, our strategic plan, faculty and staff play a vital role in delivering transformational learning experiences, enriching our campus and community, and ensuring a thriving Butler for generations to come.

Butler University is an equal opportunity employer. We welcome applications from all individuals, regardless of age, sex, race, religion, color, disability, protected veteran status, national origin, or any other legally protected category.