Senior Marketing & Communication Specialist

Overview

Along with its robust undergraduate programs, the School of Arts and Sciences also includes SMFA at Tufts and the Graduate School of Arts and Sciences.

The Arts and Sciences Communications and Marketing team collaborates with central University Communications and Marketing (called “UCM”) and Graduate Admissions to execute communications, public relations, marketing and enrollment strategies. The team enhances the reputation and visibility of the School of Arts and Sciences, SMFA, and GSAS within and beyond Tufts while supporting efforts to attract and enroll both undergraduate and graduate students.

What You'll Do

Under minimum supervision, the Senior Marketing and Communications Specialist develops, designs and executes strategies that promote the goals, mission and programs the School of Arts and Sciences (including SMFA and GSAS). This role sits on a team of three specialist who support the school, each with a portfolio divided by academic divisions (Arts and Humanities, Social Sciences, and STEM). This role reports to the Associate Director of Enrollment Marketing & Content Strategy.

This role: Develops, produces and maintains high-quality website content and messaging for a portfolio of approx. 12-14 departments and programs across the school, which special focus on optimizing text for both external audiences and AI search. Independently researches, recommends, and implements marketing projects and strategies. Uses data and analytics to evaluate and report on effectiveness of marketing and communications strategies and content, and recommends improvements. Acts as a liaison for the Marketing and Communications Team to academic departments and provides them expertise and advice. Guides and directs outside vendors and consultants on projects.

Researches, writes and produces complex, advanced marketing and communications materials for a portfolio of departments and programs within the school

Creates, designs and produces content which reinforce brand, marketing and message strategy, including text, images, graphics, video, and flyers for digital, social, and print.

Leads development of design and content for the website for a portfolio of departments and programs within the school; leads technical projects with web developers for new applications and enhancements.

Develops strategy and content for social media communications; evaluates effectiveness and leads new initiatives

Prepares and presents reports on communications strategies; evaluates results and recommends strategies or new initiatives. Monitors analytics for the website and uses data to inform content and enrollment strategy.

Hires, trains and oversees professional and support staff, students, and temporary workers. May supervise a staff role. Manages hiring, evaluation and oversight of outside vendors and consultants.

Supports the school and dean’s office with strategic initiatives and special project as needed.

What We're Looking For

Basic Requirements: Knowledge and experience typically acquired by: Bachelor's Degree Related area of study

5-7 years Marketing and communications experience

High level user of the MS Office Suite (Word, PowerPoint and Excel).

Demonstrated proficiency in social media platforms (LinkedIn, Facebook, Twitter, Instagram, YouTube, and others)

Skills and experience with many or all of the following: Adobe Creative Suite; Google Analytics; video editing software; web content management and HTML

Preferred Qualifications: Experience in education or non-profit setting

Excellent attention to detail

Experiences in a related disciplinary area of Arts and Humanities/Social Sciences/STEM preferred

Experiences writing for the website with a working knowledge of AI search optimization as well as web analytics tools

Pay Range

Minimum $74,000.00, Midpoint $92,500.00, Maximum $111,000.00

Salary is based on related experience, expertise, and internal equity; generally, new hires can expect pay between the minimum and midpoint of the range.

Under minimum supervision, the Senior Marketing and Communications Specialist develops, designs and executes strategies that promote the goals, mission and programs the School of Arts and Sciences (including SMFA and GSAS). This role sits on a team of three specialist who support the school, each with a portfolio divided by academic divisions (Arts and Humanities, Social Sciences, and STEM). This role reports to the Associate Director of Enrollment Marketing & Content Strategy.

This role: Develops, produces and maintains high-quality website content and messaging for a portfolio of approx. 12-14 departments and programs across the school, which special focus on optimizing text for both external audiences and AI search. Independently researches, recommends, and implements marketing projects and strategies. Uses data and analytics to evaluate and report on effectiveness of marketing and communications strategies and content, and recommends improvements. Acts as a liaison for the Marketing and Communications Team to academic departments and provides them expertise and advice. Guides and directs outside vendors and consultants on projects.

Researches, writes and produces complex, advanced marketing and communications materials for a portfolio of departments and programs within the school

Creates, designs and produces content which reinforce brand, marketing and message strategy, including text, images, graphics, video, and flyers for digital, social, and print.

Leads development of design and content for the website for a portfolio of departments and programs within the school; leads technical projects with web developers for new applications and enhancements.

Develops strategy and content for social media communications; evaluates effectiveness and leads new initiatives

Prepares and presents reports on communications strategies; evaluates results and recommends strategies or new initiatives. Monitors analytics for the website and uses data to inform content and enrollment strategy.

Hires, trains and oversees professional and support staff, students, and temporary workers. May supervise a staff role. Manages hiring, evaluation and oversight of outside vendors and consultants.

Supports the school and dean’s office with strategic initiatives and special project as needed.

Basic Requirements: Knowledge and experience typically acquired by: Bachelor's Degree Related area of study

5-7 years Marketing and communications experience

High level user of the MS Office Suite (Word, PowerPoint and Excel).

Demonstrated proficiency in social media platforms (LinkedIn, Facebook, Twitter, Instagram, YouTube, and others)

Skills and experience with many or all of the following: Adobe Creative Suite; Google Analytics; video editing software; web content management and HTML

Preferred Qualifications: Experience in education or non-profit setting

Excellent attention to detail

Experiences in a related disciplinary area of Arts and Humanities/Social Sciences/STEM preferred

Experiences writing for the website with a working knowledge of AI search optimization as well as web analytics tools