Head of Marketing

Department: Marketing

Reports to: CEO & Co-founder

Compensation: Base + Equity + Benefits

About Estuary

Estuary is reshaping how the world moves data. Our platform unifies CDC, batch, and streaming into one dependable system, so data teams stop stitching together fragmented ETL, replication, and streaming tools.

Teams use Estuary to power analytics, operations, and AI, with control over cost, latency, and where their data runs: our cloud, a private deployment, or their own.

We are also one of the first data infrastructure companies shipping into the AI agent stack, with skills that let Claude, Cursor, and other assistants build and run pipelines.

Backed by top investors and led by experienced repeat founders in data infrastructure, we recently raised a $17M Series A led by M13.

The Role

We’re hiring a Head of Marketing to make Estuary the first name data teams think of when they need to move data.

Estuary grows from the bottom up: engineers sign up, build their first pipeline in minutes, and bring us into their companies. Your job is to turn that self-serve momentum into a repeatable engine that reaches more teams and converts them into enterprise deals.

You’ll report to our CEO, own positioning, demand, content, community, and partners, and shape how the team grows from here.

What You'll Do

Positioning and narrative: own Estuary's story and category narrative, and keep it current as the product moves

Pipeline: own the marketing plan, budget, and qualified pipeline number

Funnels: build the path from free signup to activated pipeline to sales conversation, for both self-serve and enterprise buyers

Content and SEO/AEO: set content strategy and make Estuary the answer for buyers and the AI assistants they use

Sales enablement: arm Sales with the messaging, competitive positioning, and proof points that close deals

Launches: own the release calendar and launch major features with Product and Engineering

Partner marketing: co-market with Snowflake, and cloud marketplaces

Community and events: grow webinars, our Slack community, and conference presence

Brand and website: keep our voice and visual identity sharp across every touchpoint

Marketing ops and attribution: own the tracking so every dollar and signup is measurable

Developer relations: partner closely with DevRel to make Estuary a trusted name among data engineers through technical content, tutorials, and open source

Team and partners: lead and hire the marketing team, and direct agencies and contractors

What You Bring

8+ years in B2B marketing, with 3+ leading a team at a data infrastructure or dev tools company

Fluency in the modern data stack (ETL, ELT, CDC, streaming) and credibility with engineers

A track record of building an early-stage marketing function that produced pipeline

Experience running both PLG and enterprise motions

Strong positioning, writing, and editing skills

Comfort owning a funnel model, budget, and metrics (HubSpot or similar)

A leader technical teams want to work for

Uses AI to move faster, but brings original ideas and judgement AI can’t supplyu

Bonus Points If You

Have led marketing at a CDC, ETL, streaming, or database company

Have open-source, developer community, or DevRel experience

Have partner or marketplace experience with Snowflake, Databricks, AWS, GCP, or Azure

Why Estuary

Report directly to the CEO and help shape company strategy

Build the marketing function your way

Small, low-ego team: low process, high ownership

100% employee healthcare coverage, 401k, equity, and unlimited vacation

Company offsites in places like Miami, Austin, Boulder, and New Orleans

How to Apply

Send your resume and a short note to careers@estuary.dev about a marketing function or campaign you built: what you started with, what it produced, and what you'd do differently.