Product Marketing Manager

The Opportunity The INR Product Marketing Manager will be responsible for all aspects of downstream marketing for the business serving INR patients, reporting to Senior Manager of Marketing. Inclusive of developing marketing plans, strategic planning, sales forecasting, budgeting, and new product/service design and development. Participates in the development of product support materials, convention presentations, KOL development, and sales training.

Principle Responsibilities This role is responsible for driving the commercial success of a defined product portfolio by owning marketing strategy and execution end-to-end. The individual will act as the connective tissue across Sales, R&D, and Commercial teams— translating market insights into actionable strategies that accelerate growth. Success in this role requires strong business curiosity, proactive ownership, and the ability to lead cross-functional initiatives with minimal oversight.

Key Responsibilities

Own the Business & Drive Strategy

Lead end-to-end ownership of product marketing initiatives, from insight generation through content development, execution and performance tracking

Analyze market dynamics, customer needs, and competitive landscape to develop actionable growth strategies

Develop and continuously refine 3–5 year strategic plans aligned to business and revenue goals

Conduct portfolio-level assessments (e.g., SWOT, segmentation, opportunity sizing) to inform prioritization

Translate Market Insights into Action

Synthesize voice of customer, KOL input, and market research into clear recommendations

Influence product roadmap decisions by partnering closely with R&D and upstream marketing

Identify unmet needs and proactively propose solutions

Lead Cross-Functional Execution

Serve as the commercial lead and primary point of connection across Sales, R&D, Regulatory, and Commercial Operations

Build strong, trust-based relationships with Sales to pressure-test strategies and ensure field relevance

Act as the advocate for the commercial organization in cross-functional initiatives

Drive Commercial Activation & Launch Excellence

Develop and execute downstream marketing plans that drive adoption and revenue growth

Lead new product introductions, including positioning, messaging, tools, and training

Partner with Commercial Operations to ensure field readiness and effective execution

Anticipate adoption barriers and proactively adjust strategies

Proactively Manage Communication & Risk

Maintain clear, consistent communication with stakeholders on progress, risks, and decisions

Anticipate challenges early and propose solutions to mitigate impact

Drive alignment across teams through structured updates and clear decision-making

Deliver Operational Excellence

Manage and optimize marketing budgets for assigned portfolio

Ensure all initiatives meet regulatory and compliance requirements

Monitor performance metrics and continuously optimize based on results

Build External Influence & Market Presence

Develop and maintain relationships with Key Opinion Leaders (KOLs)

Support advisory boards, speaking engagements, and market engagement strateg

Required Qualifications

Bachelor’s degree in business, life science, engineering or related technical field or an equivalent combination of education and work experience

8 years of experience in commercial and marketing

Has established a successful track record of innovative marketing/business development successes in a variety of market situations

Strong people leadership skills with proven track of developing others

Proven ability to develop and execute complex strategic business plans

Familiarity with primary and secondary market research and data analysis

Experience in managing KOLs and KOL programs

Demonstrated cross-functional leadership and collaboration skills

Experience and proficiency with P&L / budget management

Strong written and verbal communication skills

Ability to travel 25% of the time

Preferred Qualifications

Marketing experience in the medical device industry

Demonstrated career progression with increasing levels of responsibility, reflecting a proactive mindset, intellectual curiosity, and a consistent desire to take on new challenges and expand impact

Experience working in a matrixed organization, preferably Fortune 500 companies

Experience managing external agencies to deliver on time and budget commitment

Experience in training or medical education