Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

Check how this applies to your own job

Skills this job asks for

Say which you have and which you want to build. We use it to match you to jobs like this one.

About the job

This search is being conducted by FireSeeds, a retained executive and leadership search firm specializing in purpose-driven organizations.

CLIENT SUMMARY

MinistrySafe is a faith-driven abuse prevention organization dedicated to protecting children

and vulnerable individuals through training, background checks, and preventative systems

designed specifically for churches, ministries, camps, schools, and child-serving organizations.

Founded approximately 20 years ago by attorneys Gregory Love (CEO) and Kimberlee Norris

(Chief Legal Officer), MinistrySafe was created after representing victims of child abuse and

recognizing the need for proactive prevention rather than reactive legal representation.

Today, the organization serves more than 25,000 customers nationwide and continues to

experience strong year-over-year growth.

The company’s primary services include abuse awareness training and comprehensive

background checks, with a strong emphasis on education and prevention as the most

effective tools for protecting children. While MinistrySafe primarily serves churches and

ministry organizations, it also operates a secular-facing division called Abuse Prevention

Systems (APS), serving schools, camps, nonprofits, and other child-serving entities.

The organization is deeply mission-driven, and highly relational in culture. Leadership values

integrity, stewardship, strong communication, and entrepreneurial thinking.

POSITION OBJECTIVE

The Director of Marketing will lead the strategy, execution, and continued development of

MinistrySafe's growing marketing organization. This role will oversee a small, dynamic

team and ensure excellence in communication, Member engagement, and content

management.The Director of Marketing will also partner closely with executive leadership

to expand MinistrySafe's reach, strengthen brand awareness, generate qualified leads, and

educate organizations on the importance of child abuse prevention.

Reporting to the Director of Operations, this individual will work in close collaboration with

the CEO to leverage existing opportunities, identify new markets, maximize the

organization's investment in HubSpot, and build a data-driven marketing engine capable of

supporting the company's continued growth.

This role is ideal for a marketing leader who enjoys building systems, developing people,

and creating scalable marketing programs while working within a mission-driven

organization.

POSITION KEY RESPONSIBILITIES

● Develop and execute a comprehensive marketing strategy that supports

MinistrySafe's mission, brand, and business objectives.

● Lead and mentor a growing marketing team consisting of Product Marketing,

Website Management, Graphic Design, Video Production, and Marketing

Operations.

● Partner closely with the CEO to transition existing marketing initiatives while

identifying new growth opportunities.

● Oversee creation, management, and distribution of high-quality content across

video, digital, email, web, and social platforms.

● Maximize MinistrySafe's investment in HubSpot by helping optimize marketing

automation, lead generation, segmentation, reporting, and customer

engagement.

● Build marketing campaigns that increase awareness and adoption of

MinistrySafe's 5-Part Safety System, Background Checks, and Training solutions.

● Develop and execute lead generation strategies that expand MinistrySafe's

reach into churches, private schools, camps, daycares, public schools, and other

child-serving organizations.

● Analyze marketing performance metrics and use data to continuously improve

campaign effectiveness.

● Maintain brand consistency across all marketing channels and customer

touchpoints.

● Collaborate with other MinistrySafe departments and Tithely on various

projects.

● Maintain and refine MinistrySafe’s brand identity, ensuring it resonates with

target audiences and aligns with the Organization's mission.

SKILLS & EXPERIENCE NEEDED

● Strong alignment with MinistrySafe’s Christian values and mission

● Bachelor's degree in Marketing, Communications, Business, or a related field.

● 5-7+ years of progressive marketing leadership experience.

● Proven experience leading and developing marketing teams.

● Strong background in content strategy, digital marketing, SEO, and demand

generation.

● Proficient use of Microsoft Office, Google Workspace, and social media tools.

● Experience managing marketing technology platforms; HubSpot experience is

strongly preferred.

● Demonstrated ability to build and optimize marketing systems using analytics

and performance metrics.

● Excellent leadership, communication, and organizational skills.

● Ability to translate complex concepts into compelling messaging across multiple

channels.

● Comfortable balancing strategic leadership with tactical execution.

● Experience collaborating with executive leadership and cross-functional teams.

● Familiarity with church, ministry, nonprofit, SaaS, or technology organizations is

a plus, but not required.

● High emotional intelligence with the ability to build trust, navigate change, and

lead within a founder-led organization.