Part-Time Director of Performance Marketing

Job ID: 25704

Pay Rate : $72 – $78 Per HR (DOE)

Location : Onsite in Downtown Seattle, WA

Employment Type: Contract, 3-6 Months

Schedule : Part Time, 16-24 Hours per Week

As the Director of Marketing, you will lead the development and optimization of marketing strategies designed to drive user acquisition, engagement, retention, and growth within the mobile gaming space. You will evaluate current marketing programs, tools, and team capabilities, identify opportunities to improve performance, and implement data-driven strategies across paid media, CRM, and lifecycle marketing. Working closely with Engineering and other cross-functional teams, you will strengthen measurement and testing practices, evaluate new marketing technologies, and help maximize the overall effectiveness of the marketing organization.

Essential Duties and Responsibilities

Evaluate the current marketing strategy, team structure, tools, and processes to identify opportunities for improvement.

Develop and execute marketing strategies focused on user acquisition, engagement, retention, and growth.

Oversee paid advertising across channels such as Google, Meta, and other relevant platforms.

Assess campaign performance and optimize marketing spend based on measurable results and ROI.

Lead CRM and lifecycle marketing initiatives, including campaigns through platforms such as CleverTap.

Establish stronger testing and measurement practices for creative, messaging, audiences, and advertising campaigns.

Evaluate existing internal marketing tools and recommend new platforms or technologies when appropriate.

Monitor the mobile gaming marketplace, competitive landscape, and emerging marketing trends.

Partner closely with Engineering and other internal teams to improve marketing capabilities, data access, and campaign execution.

Lead, develop, and optimize the marketing team to improve effectiveness, accountability, and overall performance.

Other duties as assigned

Qualifications

Previous marketing experience within the mobile gaming industry STRONGLY PREFERRED

Proven experience leading marketing strategy, user acquisition, retention, and growth initiatives.

Strong knowledge of paid media platforms, including Google and Meta.

Experience with CRM and lifecycle marketing platforms such as CleverTap or similar tools.

Demonstrated ability to evaluate marketing performance, identify gaps, and implement measurable improvements.

Strong understanding of A/B testing, campaign optimization, attribution, and marketing analytics.

Experience assessing and implementing marketing technology, tools, and processes.

Ability to work effectively with Engineering, Product, and other cross-functional teams.

Strong leadership experience with the ability to develop and manage high-performing marketing teams.

Strategic, analytical mindset with a willingness to challenge existing processes and explore new approaches.

Benefits offered by Parker Staffing to Contract Employees:

Paid Sick/Safe Time (based on where allowable by law)

Medical benefits with multiple plan tiers and Telemedicine access

401K with matching contributions

Holiday pay

Employee Assistance Program (EAP)

Parker Staffing offers all levels of Administrative, Customer Service, Call Center, Sales, and Human Resources job opportunities in the Seattle and Bellevue metro area and other large cities throughout the Nation. Parker Staffing has served as the staffing agency of choice for thousands for over four decades. Visit our employment opportunities page at http://www.parkerstaffing.com to review our full offering of temp, temp-to-hire, and direct hire job openings!

Smoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles.

As part of our employment process, candidates who received a conditional offer may be required to undergo pre-employment drug testing.

Parker Staffing is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status.