Senior Associate, Industry Marketing

What You’ll Do

Are you a dynamic marketing professional with a passion for driving growth? Cohen & Co is seeking a Senior Associate, Industry Marketing, to support the marketing and business development activities of the firm’s asset management industry groups. In this role, you will collaborate with team members to implement top-of-funnel lead generation initiatives that produce opportunities for enhanced relationships and business growth.

Currently reporting to the Chief Marketing Officer the position requires cross-functional teaming with Vertical Market Leaders for Registered Funds, Private Funds and Digital Asset Funds, the Business Development team and the firmwide Marketing team to drive meaningful results and contribute to the Firm’s strategic priority of being a Premium Provider to the markets it serves.

Work with Vertical Market Leaders to establish and keep updated growth plan elements including ideal client profile, SWOT analysis, strategic initiatives, KPIs, key competitors, etc.

Own Asset Management event sponsorship activity Calendar of events

Associated budget

Pre-event planning meetings

Salesforce campaign and activity tracking

Post-event debriefs

ROI/associated activity tracking and reporting

Associated thought leadership and social media activity

Related sponsorship marketing needs

Develop and keep updated relevant Asset Management industry stats which support differentiated messaging in the market

Provide oversight for and keep updated Asset Management website content and marketing collateral

Maintain knowledge of key competitor activity

Oversee tracking of key Centers of Influence (COI) relationships and activities

Build/maintain industry association relationships

Lead internal communication efforts for the Asset Management group Facilitate firmwide Asset Management community calls (scheduling, messaging, materials)

Publish internal newsletter

Maintain relevant Intranet pages

Support Asset Management client experience initiatives, e.g., satisfaction and perception surveys

Support Asset Management thought leadership opportunities spanning white papers, webinars and surveys

Support Asset Management Vertical Market Leaders on pipeline opportunity management and proposal/RFP activity

Support Growth Leadership Team activities related to strategic Asset Management go-to-market activities Activate/test Minimum Viable Product ideas

Lead generation campaigns

Key Account Management

Integration of new partner laterals and M&A

Who You Are

Required:

Bachelor’s degree in marketing, business, or communications; or equivalent practical experience

Minimum of 3 years in a marketing or BD support role, preferably with a professional services firm (accounting, law, consulting)

Asset management / investment industry experience preferred

Proficient in Microsoft Office Suite

Experience with CRM, Salesforce preferred

Experience with marketing automation preferred

Strong project management skills and the ability to manage multiple, and sometimes time-sensitive, projects simultaneously

Strong interpersonal and communication skills—both verbal and in writing, with excellent attention to detail

Strong client service skills, able to anticipate needs and exercise independent judgment

Results-oriented, with a passion for driving growth and innovation

A collaborative approach, with the ability to work across multiple departments and influence stakeholders at all levels

Who We Are

#LifeatCohen

Sure, we like numbers. (But we’ll never treat you like one.)

At Cohen & Co our foundational principles offer insight into how we achieve an inclusive, growth-oriented culture that fuels the success of our firm, our clients and our people. In particular, we honor our foundational principle of “great people first” by:

Championing the importance of diversity, equity and inclusion by embracing the unique stories, backgrounds, perspectives and ideas that come from our people; and

Offering a comprehensive and competitive Total Rewards  package, which allows each employee to use the benefits that best suits their needs. Our offerings go beyond standard options, including time off outside of your standard PTO to give back to the community, annual discretionary merit increases and bonuses, talent development resources to tap into growth opportunities, and so much more!

Learn More About Us!

Discover our Passion, Purpose & Expertise

Learn more about our Firm's culture

Estimated Base Range: $75,000 - $90,000

*Base compensation offered to candidates are determined based on factors such as candidate's relevant skillset, experience, licensure, and certifications, as well as job responsibilities, geography, market considerations, and organizational needs. At Cohen & Co, we don't stop at setting ourselves apart by offering competitive base compensation. As part of our 'great people first' foundational principle, our firm offers a comprehensive and competitive Total Rewards package that allows each employee to design a package that best suits their needs and goes beyond standard options, including time off outside of your standard PTO to recharge and give back to the community, annual discretionary merit increases and bonuses, talent development resources to tap into growth opportunities.

We are an equal opportunity employer and value diversity of thought and background to build an inclusive and energized culture and better meet the needs of our clients.

Agency recruiters may not submit unsolicited candidate information or resumes to any Cohen & Co employee without a recruiting services contract first being entered into with the Cohen & Co Talent Acquisition Team; see policy here .