Marketing Manager - Hunting & Shooting
Swarovski Optik North America
Cranston, RI · Posted October 28, 2026
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Marketing jobs in the rankings
Rankings about marketing jobs
- Best cities for marketing jobs #1 New York (1,754 openings)
- Best cities for marketing pay after cost of living #1 San Jose ($204k)
- Most requested AI skills in marketing jobs #1 AI tools in daily work (10.8%)
- AI tools named most often in marketing jobs #1 ChatGPT (1.2%)
- Employers with the most marketing jobs #1 Amazon (219 roles)
Pay compared with the market
This listing does not state pay. Across 123 open marketing manager listings that state pay, the middle half runs $82,500 to $130,500 and the median is $107,000.
Listed pay is what employers advertise, not what people are paid.
How AI is used in this kind of work
Among marketing managers, AI is already used for a large share of the tasks. Measured exposure for marketing managers: 32% (high).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
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About the job
Cranston, Rhode Island, We are seeking a dynamic and innovative Marketing Manager specializing in Hunting & Shooting to lead our marketing initiatives. This role supports the growth of SWAROVSKI OPTIK and KAHLES in North America by expanding qualified demand, supporting conversion across retail and e-commerce, and strengthening customer loyalty within the distinct audiences: hunting & shooting. The role translates the priorities and positioning of two brands into audience-specific category marketing strategies, including audience definitions, go-to-market and lifecycle marketing plans, content creation, while protecting the distinct identity, channel strategy, and product portfolio of each brand. Serves as the category product specialist and primary technical contact for media, key opinion leaders, partners, and relevant professional stakeholders; identifies trends early; and champions AI and emerging tools to sharpen targeting, accelerate content, and support informed, evidence-based marketing decisions. Essential Duties & Responsibilities
Develop and execute marketing strategies and campaigns for SWAROVSKI OPTIK and KAHLES within the hunting and shooting markets.
Create engaging digital, social media, and promotional content to increase brand awareness and drive sales.
Build and maintain relationships with industry media, influencers, ambassadors, and business partners.
Plan and participate in trade shows, shooting events, product demonstrations, and promotional activities.
Serve as a product specialist, ensuring technical accuracy and consistent brand messaging.
Develop product training materials for employees, retailers, and business partners.
Monitor industry trends, competitor activity, and marketing performance to identify growth opportunities.
Utilize AI and emerging marketing technologies to improve campaign effectiveness.
Job Holder Requirements
Bachelor's degree in Marketing, Communications, Business, or a related field, with 5+ years of relevant experience, or an equivalent combination of education and experience.
Strong knowledge of and active involvement in the hunting and sport shooting industries.
Knowledge of optics, riflescopes, reticles, and ballistics, or the ability to learn quickly.
Experience developing marketing strategies, digital content, public relations, and promotional campaigns.
Strong writing, communication, presentation, and project management skills.
Experience with industry partnerships, sponsorships, trade shows, and events preferred.
Proficiency in Microsoft Office, marketing analytics, content creation, and AI tools.
Ability to manage multiple projects and deadlines while maintaining attention to detail.
Willingness to travel domestically, including occasional weekends, for industry events and activities.