Product Marketing Lead
Root
San Francisco, CA · Posted October 21, 2026
Just laid off? Start here: a plan for the first weeks
More in California job market · Financial Services & Banking · Marketing jobs
More roles at Root
- Full Stack Developer (Noon) · San Francisco, CA
- Account Executive (Noon) · Chicago, IL
- Accountant · Chicago, IL
Similar jobs
- Product Manager - Technical, AI Voice, Ring & Blink Customer Service Technology · Amazon · Hawthorne, CA
- Senior/Staff Product Manager, Work Brain · Klarity · San Francisco, CA
- Product Marketing Director, DataAI Privacy · Veeam · San Jose, CA
- Senior Product Manager, Commerce · Amazon · San Francisco, CA
- Marketing Manager · Foot Locker · Los Angeles, CA
- Marketing Operations Coordinator · Axos Bank · San Diego, CA
Where San Francisco, CA ranks
Where San Francisco, CA placed in our monthly rankings, month by month. Each month stays online at its own address.
November 2026
- #1Best cities for security jobs316 openings · of 20
- #1Best cities for technology jobs7,178 openings · of 100
- #1Best cities for financial services pay after cost of living$173k · of 33
- #1Best cities for entry-level jobs that want AI skills35% · of 100
- #1Best cities for entry-level jobs that want AI skills in the West Coast35% · of 54
- #1Cities with the most jobs that do not need a four-year degree in the West Coast902 jobs · of 47
Rankings about marketing jobs
- Best cities for marketing jobs #1 New York (1,754 openings)
- Best cities for marketing pay after cost of living #1 San Jose ($204k)
- Most requested AI skills in marketing jobs #1 AI tools in daily work (10.8%)
- AI tools named most often in marketing jobs #1 ChatGPT (1.2%)
- Employers with the most marketing jobs #1 Amazon (219 roles)
How AI is used in this kind of work
Among marketing managers, AI is already used for a large share of the tasks. Measured exposure for marketing managers: 32% (high).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
Skills this job asks for
Say which you have and which you want to build. We use it to match you to jobs like this one.
About the job
🌍 We’re making security suck less for developers.
Security tools haven’t kept up with how software is built today. They interrupt teams, slow releases, and turn security into a bottleneck instead of a capability. We built Aikido to change that. Aikido builds developer-first security products that reduce real risk without getting in the way of shipping software. We focus on what actually matters and automate the rest.
We’re taking on legacy security tools teams have been stuck with, and we’re winning. If you want to help us take market share and build products developers actually enjoy using, you’re in the right place.
Founded in 2022 by third-time founders, Aikido has $85M in the bank and a long runway ahead. We’re building toward self-securing software. Join an all-star team. Take real ownership. Push boundaries. Build things that matter.
We need a Product Marketer who knows how to make noise in the right places. Someone who can position our product, tell a compelling story, and make sure developers see us as their go-to security tool 🔥. You’ll have full ownership to craft messaging, drive awareness, and fine-tune our positioning.
Responsbilities
Create compelling content for developers
Craft the Aikido narrative and the stories of our users - launching sexy, narrative-rich assets such as customer stories, sales collateral, and videos that showcase Aikido’s value proposition
Align with product to drive go-to-market for new and existing features
Create and execute marketing campaigns for Aikido’s product initiatives, driving awareness and adoption
You have a strong product marketing background at a developer-focused company
A solid grasp of product positioning and go-to-market strategies, especially around product-led growth
Experience crafting compelling narratives and marketing materials for technical audiences
Exceptional storytelling abilities, both written and verbal
Experience in security, DevOps, or DevSecOps is a must
What you can expect
Short decision lines. Big ownership. Shape the projects that matter and ship fast.
Grow as fast as we do. Take on more, own more, and carve out your own path.
Top-tier tech pay and equity.
High trust, strong values, zero corporate BS.
Flexibility in working hours.
A company that sticks to its values in an open and informal atmosphere.
We hire for talent, drive, and potential. Everything else is noise.