Among market research analysts and marketing specialists, AI is already used for a large share of the tasks. Measured exposure for market research analysts and marketing specialists: 65% (high).

Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

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About the job

Job Description

It’s about creating something inspiring.

Are you someone that loves to bring ideas to life? Are you passionate about working with others and enjoy a collaborative environment? Do you love having the freedom to design, create and deliver campaigns? If so, the Digital Marking Specialist position could be for you!

At Frost, it’s about more than a job. It’s about having a flourishing career where you can thrive, both in and out of work. At Frost, we’re committed to fostering an environment that reflects our values and encourages team members to be the best they can be. In joining our adaptable, integrity-driven team, you’ll become part of Frost’s over 150-year legacy of providing unparalleled banking services.

Who you are:

As a Digital Marketing Specialist , you are a Frost culture champion. You love the way our core values of integrity, caring, and excellence are lived out in our culture, and you are excited to share it with the digital world. Our specialists enjoy collaboration, often working with both in-house staff and agency partners to develop strategies and marketing materials for digital campaigns. You will use your critical thinking skills, innovative personality, and passion for marketing to help implement various marketing strategies and remain competitive amongst are competitors. More than that, this role is about ensuring efficient and effective collaboration and doing it with integrity, caring and excellence in mind.

What you’ll do :

Partner closely with cross-functional teams to conceptualize single and omni channel digital marketing campaigns

Work closely with a cross-departmental team to support the execution of Frostbank.com projects and maintain the master backlog of upcoming initiatives

Build, test, and report on marketing emails following email marketing best practices

Collect and document business and user requirements for digital marketing initiatives, supporting the translation of those needs into actionable items

Assists with analysis of Frost’s digital activity (web, mobile, digital media) that includes behavior analysis, traffic, campaign effectiveness, target segmentation and enhancements.

Assists with planning and execution of digital marketing activities and campaigns

Always take action using Integrity, Caring, and Excellence to achieve all-win outcomes

What you’ll need:

Bachelor’s degree in Marketing or a related field; or equivalent experience in digital marketing

2+ years of experience with marketing or digital campaigns

Experience with website content management and/or digital marketing

Intermediate to proficient HTML coding experience (email-building experience preferred)

Proficient in Microsoft computer applications.

Excellent written and verbal communication skills

Our Benefits:

At Frost, we care about your health, your family, and your future and strive to have our benefits reflect that. This includes:

Medical, dental, vision, long-term disability, and life insurance

401(k) matching

Generous holiday and paid time off schedule

Tuition reimbursement

Extensive health and wellness programs, including our Employee Assistance Program

Referral bonus program + more!

Since 1868, Frost has dedicated their expertise to provide exceptional banking, investment, and insurance services to businesses and individuals throughout Texas. Frost is one of the 50 largest U.S. banks by asset size and is a leader in banking customer satisfaction. At Frost, it’s about being part of something bigger. If this sounds like you, we encourage you to apply and see what’s possible at Frost.