Social Media & Content Specialist

Must have demonstrated success creating and managing content across Instagram, TikTok, and Pinterest, with the ability to oversee 7 active social media accounts across multiple brands without sacrificing quality, consistency, or timeliness.

Position Summary

East Wind Catering is seeking a creative, organized, and highly motivated Social Media & Content Strategist to lead content creation and digital storytelling across multiple business lines. This role is responsible for planning, producing, and executing engaging content that elevates brand presence, drives audience engagement, and supports overall marketing initiatives.

The ideal candidate is both strategic and hands-on—someone who can generate fresh ideas, create compelling content, and stay highly organized while managing multiple priorities. This position is heavily focused on social media and content development, while also supporting key marketing and administrative functions.

Key Responsibilities

Social Media & Content Strategy

Develop, plan, and execute social media content across East Winds multiple business divisions using an established content calendar

Manage up to 7 social media accounts simultaneously while ensuring each brand maintains a clear, consistent, and engaging voice

Create engaging and on-brand content for:

Weddings and special events

Two on-site restaurant concepts

Spa and salon services

Wellness suite offerings

Write compelling captions, promotional copy, and short-form content tailored to each audience and platform

Create and adapt content specifically for Instagram, TikTok, and Pinterest , with a strong understanding of best practices, trends, platform behavior, and audience engagement strategies

Design digital marketing assets using Canva, Adobe Express, or Adobe Creative Suite

Collaborate with photographers, videographers, and vendors to source, organize, and publish high-quality visual content

Capture content on-site as needed during events, special activations, or weekend programming

Support the execution of content that drives visibility, bookings, and guest engagement across all platforms

Marketing & Administrative Support

Create and update online listings, business profiles, and marketing platforms as needed

Draft and distribute press releases, announcements, and promotional communications

Maintain organized content libraries, calendars, photo/video folders, and marketing assets

Track approvals, deadlines, and publishing schedules to ensure timely and consistent execution

Assist with light community management across social media channels, review platforms, and Google business profiles

Qualifications

Proven experience in social media management, content creation, or digital marketing

Must have hands-on experience managing Instagram, TikTok, and Pinterest for a brand or business

Must be comfortable managing up to 7 social media accounts at one time across multiple business lines or brands

Strong creative eye with the ability to turn ideas into polished, on-brand content

Excellent organizational skills and strong attention to detail

Ability to manage multiple brands, projects, and deadlines simultaneously

Comfortable working within an established content calendar and following through on execution

Proficiency with social media platforms, scheduling tools, and design software

Strong written communication skills and the ability to adapt tone across multiple audiences

Comfortable taking direction while also bringing proactive ideas to the table

Availability for occasional evenings and weekends to support content capture for events and programming

Ideal Candidate

The right candidate is creative, strategic, and execution-focused. They are just as comfortable brainstorming content ideas as they are organizing assets, meeting deadlines, and supporting day-to-day marketing functions. They thrive in a fast-paced environment, can balance multiple moving parts, and understand how to create content that is both visually compelling and aligned with business goals.