Brand Manager, Group Meals
Yum! Brands
Plano, TX · Posted August 27, 2026
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Where Plano, TX ranks
Where Plano, TX placed in our monthly rankings, month by month. Each month stays online at its own address.
November 2026
- #3Best cities for pay after cost of living in the Southwest$141k · of 15
- #3Best cities for pay after cost of living in Texas$141k · of 8
- #5Best all-round cities for mid-career professionals in the Southwest60 / 100 · of 15
- #5Best all-round cities for AI careers in the Southwest70 / 100 · of 15
- #8Best cities for software and engineering jobs in the Southwest237 openings · of 33
- #8Best all-round cities for new graduates in the Southwest50 / 100 · of 15
Rankings about marketing jobs
- Best cities for marketing jobs #1 New York (1,754 openings)
- Best cities for marketing pay after cost of living #1 San Jose ($204k)
- Most requested AI skills in marketing jobs #1 AI tools in daily work (10.8%)
- AI tools named most often in marketing jobs #1 ChatGPT (1.2%)
- Employers with the most marketing jobs #1 Amazon (219 roles)
Pay compared with the market
This listing does not state pay. Across 170 open brand manager listings that state pay, the middle half runs $102,500 to $131,000 and the median is $115,500.
Listed pay is what employers advertise, not what people are paid.
How AI is used in this kind of work
Among marketing managers, AI is already used for a large share of the tasks. Measured exposure for marketing managers: 32% (high).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
About the job
The Brand Manager, Group Meals owns KFC's family and sharing business – buckets, family meals, and group occasions built on Chicken on the Bone, KFC's most distinctive equity. The role owns this Consumer Understanding Opportunity (CUO) from validated concept to market, taking the concepts CI & Menu validate and converting KFC's signature strength into transactions. This role is critical to the Bird Comeback Plan because it owns concept-to-market for the group-meal growth platform – and protects the Chicken on the Bone equity – that enables KFC to become more Relevant, Visible, and Consistent with customers. It anchors Modern Menu and Modern Value, giving families and groups an abundant, affordable reason to choose KFC. Reporting to the Sr Director, Retail Marketing, this leader develops and owns the annual group-meals plan – strategy, commercialization pipeline, promotional calendar, financial targets, and metrics – pricing within the guardrails Value & eComm sets, and leads cross-func