Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

Check how this applies to your own job

Skills this job asks for

Say which you have and which you want to build. We use it to match you to jobs like this one.

Go-to-market

About the job

ABOUT HANDSHAKE

Handshake is the career network for the AI economy. 20 million knowledge workers, 1,600 educational institutions, 1 million employers (including 100% of the Fortune 50), and every foundational AI lab trust Handshake to power career discovery, hiring, and upskilling, from freelance AI training gigs to first internships to full-time careers and beyond. This unique value is leading to unparalleled growth; in 2025, we tripled our ARR at scale.

Why join Handshake now:

- Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel

- Work hand-in-hand with world-class AI labs, Fortune 500 partners and the world's top educational institutions

- Join a team with leadership from Scale AI, Meta, xAI, Notion, Coinbase, and Palantir, among others

- Build a massive, fast-growing business with billions in revenue

THE ROLE

As Director, Product Marketing, you will own how the market sees Handshake on the employer side: not as a college job board, but as the career network employers rely on to find and hire talent in the AI economy. You will set the narrative and category strategy that puts Handshake in front of CHROs and talent leaders, and lead a team of product marketers who bring it to life across every launch and channel. You will report to the VP, Marketing and inherit a team of 3-4 product marketers, partnering closely with the EDU-side product marketing lead, Product, Sales, and the executive team.

- Define and own the employer narrative and positioning that shows how the market sees Handshake, so that employers and CHROs see us as a strategic hiring partner rather than a college job board

- Create and evolve the category story for the employer buyer, elevating our message beyond product features to win mindshare in a crowded HR tech landscape

- Build thought leadership and content channels that put Handshake leaders in front of CHROs and senior talent decision-makers, growing executive awareness and pipeline influence

- Lead, coach, and grow a team of 3-4 product marketers, setting a high bar for craft and strategic thinking across employer-side launches

- Partner with Product, Sales, and Marketing leadership to translate roadmap and customer insight into launches and messaging that drive adoption and revenue

- Align with product marketing on the EDU side and adjacent teams, including Handshake AI and our learning offerings, to keep one unified Handshake story across audiences

YOU HAVE

- 8+ years in B2B product marketing, including leading a team of product marketers

- A track record of creating or evolving a category, with the vision to reposition a company or product in the market

- Experience elevating a narrative beyond the product, rather than selling primarily on features and specs

- Experience marketing a marketplace or employment-related product, where the value comes from connecting both sides

- Experience building executive-level content and thought leadership that reaches senior buyers such as CHROs

- Strong cross-functional partnership with Product, Sales, and executive leadership on launches and go-to-market

- Exceptional strategic storytelling and writing, with a high bar for craft in your own work and your team's

- Based in the San Francisco Bay Area and able to work from our SF office

Bonus points:

- HR tech or recruiting technology background, or existing relationships with talent and HR leaders

- Experience marketing to both a supply side and a demand side of a two-sided network

WE OFFER

Handshake delivers benefits that help you feel supported — and thrive at work and in life.

The below benefits are for full-time US employees.

🎯 Ownership: Equity in a fast-growing company

💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching

🍼 Family Support: Paid parental leave, fertility benefits, parental coaching

💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend

📚 Growth: $2,000 learning stipend, ongoing development

💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office

🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days

🤝 Connection: Team outings & referral bonuses

Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers http://joinhandshake.com/careers.