Director of Marketing

Join the Force Behind Law Enforcement SuccessAt LeadsOnline, we provide crime-solving technology to law enforcement agencies across the globe. The company’s suite of investigative solutions includes data, analysis, and ballistic identification tools that help solve a range of cases – from property and people to gun crimes and other violent offenses. Founded in 2000, LeadsOnline serves over 5,500 U.S. law enforcement agencies and public safety organizations in more than 80 countries. From the crime scene to the courtroom our innovations are designed to enhance investigative capabilities, improve case outcomes, and streamline operations to ensure justice can be delivered. Everything we do is grounded in our core values of Service, Energy, Ownership, and People—and we’re looking for someone who embodies these principles. LeadsOnline is looking for a Director of Marketing to lead the planning and execution of marketing programs that build brand awareness, generate demand, and support revenue growth. This role will manage a team of marketing professionals, oversee day-to-day execution of campaigns, and serve as a key partner to Sales and Product teams. The ideal candidate is a hands-on leader who blends strategic thinking with strong execution skills. This is a full-time, exempt position based in our corporate office in Plano, TX, reporting to Chief Revenue Officer.What You’ll DoAs the Director of Marketing, you’ll play a key role in the strategies and campaigns that help drive and support our revenue growth. Develop and execute marketing plans and campaigns that align with broader company and departmental goalsManage, coach, and develop a team of marketing managers and specialists across content, digital, and campaign functionsOversee execution of multi-channel marketing campaigns (digital, email, social, events, paid media)Collaborate with Sales to align messaging, campaigns, and lead generation efforts with pipeline goalsManage marketing budget allocation for assigned programs and campaigns, ensuring efficient use of resourcesMonitor and report on campaign performance, using data to optimize marketing spend and tacticsSupport brand consistency across all marketing materials and channelsPartner with Product Marketing to ensure messaging and positioning are effectively communicated to target audiencesManage relationships with external agencies, freelancers, and vendors as neededStay current on industry trends, competitor activity, and marketing best practices to inform strategy Qualifications & Experience Experience in SaaS HaaS & Law Enforcement VerticalFamiliarity with marketing automation platforms & Account Based Marketing Experience working cross-functionally with Sales and Product teamsBachelor's degree in Marketing, Business, Communications, or related field7+ years of marketing experience, including 3+ years in a management or leadership roleExperience managing multi-channel marketing campaigns from strategy through executionStrong track record of managing and developing high-performing teamsProficiency with marketing analytics tools, BI or Analytics tools- CRM platforms (e.g., HubSpot, Salesforce, Google Analytics)Experience leveraging Claude in multiple marketing activities including market research & analyticsStrong project management skills with the ability to manage multiple priorities simultaneouslyExcellent written and verbal communication skillsData-driven mindset with the ability to translate insights into actionDallas based preferred or capable of travel as needed BenefitsAs part of our comprehensive benefits package, LeadsOnline provides the following to eligible employees: Employee paid Medical, Dental, and VisionGenerous paid vacation401k with company matchingHSA with employer contributionsFSASupplemental coverage such as accident, critical illness, hospitalization, lifeShort-Term and Long-Term DisabilityParental Leave Why Join LeadsOnline?Be part of a team where your work truly matters. Help law enforcement agencies serve their communities better while thriving in a supportive, mission-driven culture that values Service, Energy, Ownership, and People. What You Can Expect From Us:We serve with Energy, diligence, and persistence. We deeply believe the work we do makes a difference in the lives of our users, the communities they protect, and the victims they serve. Guided by Ownership, we continually push to make our products better and to make each other better. At LeadsOnline, we take our work seriously but not ourselves. You’ll find joy, camaraderie, and fun in everything we do. That’s Service, Energy, Ownership, and People in action. LeadsOnline is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. LeadsOnline maintains a drug-free workplace. The unlawful use, possession, or distribution of controlled substances or marijuana is strictly prohibited and will result in disciplinary action, up to and including termination.