Head of Demand Generation
Hirepluto
New York, NY · $200k–$350k a year · Posted October 13, 2026
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About the job
Location: New York, NY
Work Model: In-office (5 days per week, Flatiron)
Industry: Payroll & back-office software for startups
Compensation: $200K-$350K OTE
About the Company
Our partner builds a payroll and back-office suite for startups, helping founders run the operational side of their companies. They are a Series A company with a team of roughly 40-45 people, based in New York and growing quickly.
The Opportunity
Our partner is hiring a Head of Demand Generation in a player-coach seat. You will personally run paid, SEO, email, and lifecycle today, then build the team as the company scales. You will own marketing-sourced pipeline with a mandate to deliver 3-4x coverage on the bookings target.
You will partner with the COO on brand and the Head of Sales on conversion, marketing to founders, finance buyers, and people-and-ops buyers.
Responsibilities
Own inbound demand generation across paid, SEO, email, and lifecycle, hands-on
Deliver marketing-sourced pipeline against a 3-4x bookings coverage target
Grow MQL volume and quality, site traffic and conversion, and organic search
Manage paid spend efficiently against CAC and ROAS goals
Partner with the COO on brand and the Head of Sales on pipeline conversion
Hire and build the demand generation team as the company scales
Requirements
6+ years in demand generation or growth marketing at B2B sales-led SaaS companies
Inbound programs that produced measurable pipeline, not just traffic
Strong writing for a business audience
Funnel thinking: spend to pipeline to revenue
Comfortable as a player-coach who still runs channels hands-on
Excitement about working in person in New York five days per week
Bonus: fintech, HR tech, or developer-adjacent background