Media Planner
Publicis Groupe
Birmingham, AL · Posted October 14, 2026
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Where Birmingham, AL ranks
Where Birmingham, AL placed in our monthly rankings, month by month. Each month stays online at its own address.
November 2026
- #10Best cities for pay after cost of living in the Southeast$139k · of 33
- #14Best all-round cities for mid-career professionals in the Southeast52 / 100 · of 33
- #15Best all-round cities for new graduates in the Southeast54 / 100 · of 33
- #16Cities with the most jobs that need no experience in the Southeast1.6% · of 84
- #18Cities with the most jobs that do not need a four-year degree in the Southeast60 jobs · of 72
- #18Best all-round cities for AI careers in the Southeast46 / 100 · of 33
Rankings about marketing jobs
- Best cities for marketing jobs #1 New York (1,754 openings)
- Best cities for marketing pay after cost of living #1 San Jose ($204k)
- Most requested AI skills in marketing jobs #1 AI tools in daily work (10.8%)
- AI tools named most often in marketing jobs #1 ChatGPT (1.2%)
- Employers with the most marketing jobs #1 Amazon (219 roles)
How AI is used in this kind of work
Among public relations specialists, AI is already used for a large share of the tasks. Measured exposure for public relations specialists: 45% (high).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
Skills this job asks for
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About the job
Company description Martin Retail Group is a leading force in local retail marketing, specializing in strategic, turn-key solutions for global automotive brands. Since our founding in 1977, we've grown to 400+ team members across the United States, representing thousands of dealerships and placing over $1B of media annually – all focused on helping our clients sell more cars and trucks. We pride ourselves on being more than a traditional "ad agency," delivering targeted results. We're also backed by the incredible resources of Publicis Groupe, offering unparalleled world-class technology and capabilities. If you're looking to make a significant impact in a dynamic, specialized field, explore a career with us. Overview Martin Retail Group, recently named the largest advertising company in Alabama and one that does amazing work servicing our clients all over the U.S., is seeking an experienced Media Planner to join our growing Media Planning team. Responsibilities Develop integrated media plans for our Tier 2 automotive clients Facilitate the presentation and execution of media plans and manage revisions Ensure media plan aligns with national/regional agency Analyze media alternatives and make recommendations based on current strategic direction Provide agency point of view on new media opportunities Work closely with planning supervisor and account manager Qualifications Five years of relevant experience Experience with media math basics, concepts and planning software Outstanding written/verbal communication and organizational skills Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach/Frequency Skilled in the use of Excel and PowerPoint Ability to make presentations or interested in learning and honing these skills Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. #LI-MM5 Compensation Range: USD $50,065.00 - USD $63,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/13/2026.
Develop integrated media plans for our Tier 2 automotive clients Facilitate the presentation and execution of media plans and manage revisions Ensure media plan aligns with national/regional agency Analyze media alternatives and make recommendations based on current strategic direction Provide agency point of view on new media opportunities Work closely with planning supervisor and account manager
Five years of relevant experience Experience with media math basics, concepts and planning software Outstanding written/verbal communication and organizational skills Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach/Frequency Skilled in the use of Excel and PowerPoint Ability to make presentations or interested in learning and honing these skills