Product Marketing Manager

About LastPass LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.

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LastPass is looking for a Product Marketing Manager:

In this role, you will own positioning, messaging, and field enablement, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected. As a staff-level Product Marketing Manager, you will also shape go-to-market strategy across our product portfolio.

About the team:

The Product Marketing team at LastPass sits at the intersection of product, sales, and brand — translating complex security and identity capabilities into clear, compelling narratives that move markets. We are a collaborative, curious group that moves quickly, sweats the details, and believes great marketing starts with a deep understanding of the customer.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You will work closely with Product Management to shape positioning and launch strategy, with Sales Enablement to ensure the field is equipped to win, and with Brand and Creative to bring campaigns to life. You will also partner with Business Operations to track performance and inform how we prioritize marketing investment.

What are some of the exciting challenges you will be working on?

Define and own the positioning and messaging framework for LastPass products, ensuring clarity and differentiation across customer segments and channels

Lead go-to-market planning for product launches, coordinating with Product, Sales, and Brand to drive awareness, adoption, and revenue impact

Develop sales enablement materials — including battle cards, pitch decks, and competitive intelligence — that equip the field to engage buyers and win competitive deals

Partner with Brand and Creative to produce compelling content — case studies, thought leadership, and web copy — that supports demand generation and strengthens brand authority

Conduct customer and market research to surface insights that sharpen product positioning and influence roadmap prioritization

Use data-driven insights to refine product marketing strategy and demonstrate contribution to pipeline and growth

What does it take to work at LastPass?

Proven experience in product marketing, with a track record of owning end-to-end go-to-market strategies for B2B SaaS or technology products

Proven ability to translate complex technical capabilities into clear, compelling messaging that resonates with both technical buyers and business decision-makers

Strong analytical background, with proven experience using data and market research to inform positioning decisions and measure program effectiveness

Proven experience working cross-functionally, influencing stakeholders across Product, Sales, and Brand without direct authority

Proven ability to manage multiple priorities simultaneously in a fast-paced environment, staying organised and delivering quality work under tight deadlines

It's great, but not required :

Background in cybersecurity, identity, or access management — familiarity with the security landscape would accelerate time-to-impact in this role

Experience with competitive intelligence platforms or win/loss analysis programs, with the ability to translate findings into actionable field guidance

Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

US Pay Range $131,200 — $150,000 USD

Why LastPass?

The leader in secure access

High-growth, collaborative environment with inclusive teams

Remote-first culture

Competitive compensation

Flexible Paid Time Off policies , including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days

Parental leave

Comprehensive health coverage , including dependents

Home office setup support

LastPass Families free account for up to 5 members

Continuous learning and development opportunities , including an annual learning stipend to invest in your growth

Peer-to-peer recognition through Quantum Workplace

Employee Assistance Program for well-being support

Remote work stipend to support your home office needs

Short-Term or Remote-Centric Work Arrangements for added flexibility

Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!

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