Senior Manager, Marketing Events

Job # POSITION: Senior Manager, Marketing Events ORGANIZATION: Top Ranked Law Firm LOCATION: Washington, DC COMPENSATION & BENEFITS: Salary up to $230K base, commensurate with experience; Bonus eligible, Medical, Dental and Vision benefits, vacation and sick/personal days, paid holidays, transit program, 401K, and more! OVERVIEW: The Senior Manager of Marketing Events leads firmwide strategy, planning, execution, and measurement of high-impact, client-facing in-person events hosted by the firm. You will manage a portfolio of marquee events, along with the operations, vendors, budgets, and cross-functional stakeholders behind them. Through thoughtfully designed and flawlessly executed events, you will directly support revenue growth and client retention while reinforcing the firm’s reputation as a trusted advisor. RESPONSIBILITIES: Strategy and Partnership Serve as a strategic advisor to firm leaders, attorneys, and business development professionals on event format, audience engagement, investment, and expected outcomes. Work with senior leaders in Marketing and Client Development to build an event strategy that supports revenue goals, including events tailored to core practice areas and client groups. Partner with the CMO and Director of Client Service to create signature client experiences that deepen relationships. Collaborate with the business development team to maximize networking, business development, and brand-building opportunities at every event. Work with Marketing, Digital, Communications, Operations, and IT to ensure event collateral, branding, registration platforms, and hybrid/virtual infrastructure are polished and reliable. Planning and Execution Manage the full event lifecycle, from concept and budgeting through on-site or virtual delivery and post-event follow-up. Conduct due diligence on site and vendor selection, and oversee contract execution for venues, catering, A/V, transportation, and more. Manage registration and attendee systems, guest lists, invitations, communications, travel, accommodations, and the overall attendee experience. Maintain the firmwide events calendar and align it with the broader BD and marketing calendar across offices and regions. Travel as needed to support events at other firm locations and off-site venues. Vendors and Budget Manage relationships with venues, caterers, A/V providers, transportation companies, hotels, event designers, and other vendors, ensuring competitive pricing and excellent service. Develop and oversee annual event budgets, track expenses, reconcile invoices, and work closely with Finance. Process and Measurement Establish best practices, process templates, checklists, and vendor/venue databases that keep brand and client experience standards consistent across offices and formats. Define success metrics (attendance, attendee feedback, conversion to business, budget adherence, ROI) and use the results to improve future events. Maintain the events sections of the firm’s website and intranet, and contribute to bi-weekly business development reporting. Team Leadership Lead, coach, and develop the events team by setting priorities, allocating work, managing performance, and supporting professional growth. REQUIREMENTS: Bachelor’s degree required; CMP designation preferred. 10+ years of related experience, including at least 5+ of corporate event management A track record of managing large-scale, high-visibility events across multiple locations and/or hybrid formats. Mastery of the event lifecycle: ideation, budgeting, procurement, logistics, on-site/virtual management, and metrics. The ability to design events that advance client engagement, retention, and growth while delivering a seamless, memorable experience consistent with the firm’s brand. A strong financial mindset: you build and monitor budgets, track KPIs and ROI, justify spend, and use data to sharpen strategy. Advanced proficiency with Vuture, ON24, Zoom, EMS, and InterAction/CRM platforms, plus the Microsoft Office suite and online research tools for sourcing venues and destinations. Excellent written and verbal communication skills with internal and external contacts. Strong service orientation, with patience, creativity, and discretion when handling routine non-legal matters. The ability to adapt to shifting priorities, manage workload, and consistently meet deadlines. Strong analytical and problem-solving skills, including interpreting data from multiple sources and drawing on prior experience to solve new problems. Demonstrated project and team management experience.