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Demand generation

About the job

⚡ Marketing Director

💼 Industries: B2B SaaS, Crypto, AI, Fintech, Payments, Payroll

🌍 Location: Miami, FL

💰 Salary: 230K + Bonus + Equity

A Series A crypto payroll platform is seeking an experienced marketing leader to drive growth and scale a high-impact product marketing and demand generation function. This senior role involves close collaboration with Sales and Product teams, with the ultimate goal of generating leads and building pipelines in a fast-growing tech environment.

You will lead and scale marketing efforts, shape compelling product positioning, and enable cross-functional teams to accelerate growth across the tech startup market. This full-time role offers the chance to build a team, influence strategic direction, and deliver measurable outcomes.

Key Responsibilities:

Develop and execute product marketing strategies to boost pipeline and revenue

Lead, mentor, and grow a marketing team aligned with company growth goals

Partner closely with Sales and Product teams to create compelling messaging and enablement tools

Translate complex product features into clear, marketable value propositions

Drive demand generation campaigns focused on lead quality and pipeline growth

Manage branding and positioning efforts to differentiate in competitive markets

Monitor KPIs and optimize marketing programs for sustained impact

Requirements / Who We’re Looking For:

Proven B2B SaaS marketing experience, including product marketing and demand generation

Leadership experience with teams, preferably in scaling environments

Strong collaboration skills across Sales and Product teams

Track record of generating measurable pipeline and revenue

Experience with crypto, AI, or fintech sectors is advantageous

Strategic thinker with a commercial mindset and hands-on execution ability

Why Apply?

Lead a pivotal growth function in a fast-moving tech environment

Shape product positioning and accelerate market adoption

Build and scale a high-performing marketing team

Work remotely with a flexible and dynamic organization

Make a tangible impact on company growth and revenue

Ready to shape the future of tech marketing? Click the ‘Apply’ button or reach out for a confidential conversation.

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