Area Vice President

Job Title: Area Vice President of Sales

Location: Remote with Field Travel

Reports To: Executive Vice President of Sales

Department: Sales

Direct Reports: 2–4 Area Sales Managers and/or Area Practice Consultants

Geographic Scope: 1–2 States (may include multiple key metro areas)

Position Overview

The Area Vice President (AVP) of Sales is a high-impact, front-line sales leader responsible for driving revenue performance, developing local talent, and ensuring consistent execution of sales strategies within a defined geographic territory.

Reporting to the Executive Vice President of Sales, the AVP serves as both a player and coach —personally leading key sales opportunities while managing and developing a team of 2–4 field sales professionals. This role is pivotal in driving the adoption of the company’s aesthetic portfolio of products through strong leadership, disciplined pipeline management, and consistent in-market presence.

The AVP must excel in both strategic sales management and hands-on field execution , ensuring that their territory not only meets but exceeds quota expectations.

Key Responsibilities

Sales Leadership & Team Development

Manage, coach, and develop a team of 2–4 sales professionals across assigned states or markets.

Conduct regular field rides, one-on-one coaching sessions, and performance reviews with team members

Lead by example through active selling, customer engagement, and closing high-value deals.

Foster a culture of accountability, collaboration, and continuous improvement.

Work with the EVP to recruit, onboard, and train new sales talent to ensure long-term growth and bench strength.

Pipeline Management & Forecasting

Oversee all territory pipeline activity with precision—ensuring accuracy in forecasting and CRM data.

Drive weekly pipeline and opportunity reviews with team members to ensure full visibility into performance.

Support team in advancing deals through the sales cycle—removing obstacles, influencing decision-makers, and helping close business.

Partner with the EVP to align forecasts with regional and national targets.

Work with the EVP as well as team members to get submitted deals funded and shipped

Field Sales & Territory Execution

Maintain direct responsibility for personal quota achievement through self-generated opportunities and shared deals.

Develop and maintain strong relationships with top practices, physicians, and business owners within the territory.

Execute sales strategies to grow market share and maximize revenue across all products.

Collaborate with Inside Sales and Marketing on local lead generation and event execution.

Stay current on market trends, competitor activity, and emerging opportunities within the aesthetics space.

Cross-Functional Collaboration

Partner with Clinical, Marketing, and Operations teams to ensure seamless customer experiences post-sale.

Communicate territory needs, customer feedback, and market insights to regional leadership.

Represent the territory in regional meetings, sales meetings, and national events.

Qualifications

Bachelor’s degree in Business, Marketing, or related field (MBA preferred).

5+ years of proven sales experience with at least 2+ years of leadership or player-coach management experience.

Demonstrated success in aesthetic device sales with consistent quota overachievement.

Strong leadership presence, interpersonal skills, and ability to coach both seasoned and developing sales talent.

Highly organized with strong command of CRM, forecasting, and territory management tools.

Must be willing to travel extensively throughout assigned geography (50–70% field presence expected).

Key Attributes

Hands-on leader with a “lead from the front” mentality.

Results-driven and metrics-minded with a passion for accountability.

Exceptional communicator and motivator who builds trust and inspires performance.

Competitive, strategic, and highly engaged in driving growth and closing business.

Embodies professionalism, integrity, and the team player mentality consistent with our organizations expectations.