Head of Marketing - Symmetry

About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy .

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the Role:

Symmetry Software is seeking a dynamic and experienced Head of Marketing to lead our enterprise B2B marketing efforts. As a key member of the leadership team, you will create, shape, and execute our marketing strategy. You will empower a full stack enterprise marketing team, including demand generation, product marketing, digital marketing and online presence, sales enablement, analytics and reporting, and lifecycle marketing, all with AI at the core.

Symmetry is an AI native company, and our ideal candidate builds AI natively into how the marketing function operates. We're looking for a strategic thinker with a deep understanding of technical products, including MCPs, APIs, and SDKs, who has a proven track record driving successful marketing initiatives in the enterprise space. You will operate in both a leadership and builder capacity. This role reports to the Head of Symmetry.

About the Team:

Symmetry Software is the payroll infrastructure for software and payroll platforms, powering the paychecks of over 64 million workers each year. Our fully integrated suite of payroll tax APIs and software tools helps companies solve tax compliance issues and build applications across the entire payroll process. Our AI products are increasingly reshaping what's possible for tax compliance infrastructure when it comes to accuracy and speed. Symmetry is the heart of the payroll industry, providing best in class software support built on nearly four decades of experience with the most complicated tax and payroll scenarios across the country.

Here’s what you’ll do day-to-day:

Develop Comprehensive Marketing Strategies: Craft and execute marketing plans aligned with Symmetry’s objectives, ensuring consistent brand messaging and market positioning.

Drive Demand Generation and Lead Nurturing: Oversee multi-channel demand generation initiatives, attracting B2B enterprise clients and guiding them through effective lead nurturing programs.

Build and Mentor a High-Performing Team: Lead a skilled marketing team, fostering innovation and collaboration in demand generation, product & lifecycle marketing, digital strategies, and sales enablement.

Enhance Digital Presence and Visibility: Strengthen Symmetry’s digital presence through strategic online campaigns, SEO optimization, and compelling content, maximizing brand visibility and attracting qualified leads.

Enable Sales Teams for Success: Provide sales teams with impactful collateral, training, and tools to effectively communicate technical product value, ensuring achievement of bookings targets.

Implement Data-Driven Lifecycle Marketing: Develop customer lifecycle marketing programs, enhancing retention and loyalty, while identifying upsell and cross-sell opportunities to drive revenue growth.

Amplify the Symmetry brand: Own and enhance the positioning and messaging of Symmetry’s brand.

Leverage Data for Informed Decisions: Utilize analytics and reporting tools to collect, analyze, and interpret marketing data, making data-driven decisions to optimize campaigns, enhance customer experiences, and maximize ROI.

Here’s what we're looking for:

12+ years of experience in B2B marketing, preferably in the enterprise technology sector with a focus on technical products, APIs, and SDKs. AI-Native builder.

Passionate about empowerment: 5+ years of proven success in building and leading enterprise marketing teams across multiple disciplines, with a track record of leading, mentoring, and motivating a team to drive revenue growth.

Domain expert: Strong understanding of digital marketing strategies, content marketing, and marketing automation tools. You have an analytical mindset, excel at data-driven decision-making and in leveraging marketing technologies.

Excellent communication skills : You enjoy communicating both verbally and in writing with a diverse set of internal and external stakeholders.

Technical acumen: You’ve marketed AI, API, and SaaS products that are built for developers and are able to effectively convey complex technical concepts to diverse audiences.

Bias for action : Bring grit, a willingness to roll up your sleeves, and be a hands-on help to your team, not just a facilitator. Be the entrepreneurial player/coach who is a resourceful, not reliant leader.

Impeccable execution: You have a track record of executing and delivering high quality work against complexities and limited resources. You’re able to partner with cross-functional teams to drive results. Other leaders and teammates love collaborating with you.

Bonus: You have prior payroll or fintech experience.

Our cash compensation amount for this role is targeted at $186,400yr to $248,533/yr in Scottsdale & most remote locations, and $219,600/yr - $292,800/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

At Gusto, we don't use titles the traditional way, as a signal of rank or hierarchy. Instead, our titles describe two things at once — your craft (what you do, e.g. Engineering, Design) and your scope of ownership (what you're accountable for) — which is why you'll see something like "Head of X" instead of a rank word like "Director" that tells you neither. Because of this, the title on this posting may look different from what you'd expect based on the scope and seniority of the role, and from how similar roles are typically titled elsewhere. If you have questions about how this role compares to your current title or level, your recruiter can help translate.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.

Reliable, consistent presence: We expect r