Digital Product Manager, Principal
Blue Shield of California
Oakland, CA · Posted November 9, 2026
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Where Oakland, CA ranks
Where Oakland, CA placed in our monthly rankings, month by month. Each month stays online at its own address.
November 2026
- #2Cities with the most hybrid jobs34% · of 100
- #2Cities with the most hybrid jobs in the West Coast34% · of 66
- #7Best all-round cities for remote workers in the West Coast72 / 100 · of 39
- #9Best cities for director and executive jobs in the West Coast23% · of 71
- #10Best cities for energy and utilities jobs86 openings · of 27
- #11Best cities for engineering pay after cost of living$187k · of 94
Rankings about product jobs
- Best cities for product jobs #1 New York (738 openings)
- Best cities for product pay after cost of living #1 Santa Clara ($224k)
- Most requested AI skills in product jobs #1 AI product management (17.9%)
- AI tools named most often in product jobs #1 Claude (3.2%)
- Employers with the most product jobs #1 Amazon (356 roles)
How AI is used in this kind of work
Among marketing managers, AI is already used for a large share of the tasks. Measured exposure for marketing managers: 32% (high).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
Blue Shield of California has filed 9 layoff notices in the last twelve months, covering 63 workers, most recently November 2026. These are public filings with state labor departments, and an open role can sit alongside them. See the filings
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About the job
Your Role
The Digital Access to Care team is responsible for partnering with various stakeholders to build, refine and execute for our web and mobile Find a Doctor and search experiences. The Digital Product Manager, Principal will report to the Sr. Manager, Digital Product Management, Access to Care Manager. In this role you will help define the short-term and long-term product roadmap. You will work with cross-functional teams in a fast paced, agile environment and will be responsible for managing product development deliverables such as requirements documentation, analytics, design reviews, implementation, and delivery.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Work
In this role, you will:
Own and evolve the product strategy and roadmap for consumer-facing digital access and search experiences, translating business objectives and member needs into prioritized product initiatives
Establish and monitor product KPIs and analytics to measure adoption, engagement, experience performance, and business outcomes, using insights to drive continuous improvement
Conduct secondary market and competitive research to inform product decisions and identify emerging opportunities
Write and review detailed user stories and acceptance criteria covering multiple user-types
Leverage analytics tools to inform product decisions and show measurable outcomes of product releases
Develop and communicate user needs and hypotheses to guide product decisions and desired outcomes
Understand User Research and UX to translate user needs and insights into high-quality digital experiences
Clearly articulate business goals, strategies, recommendations, and rationale across broad range of internal and external audiences in an approachable way
Create and deliver clear and compelling presentations to all levels of leadership
Your Knowledge and Experience
Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree
Requires at least 10 years of prior relevant experience including product management, management consulting or entrepreneurship
Requires experience with digital product management, including ownership of consumer-facing web and/or mobile products from strategy through launch and ongoing optimization
Requires experience defining product roadmaps, writing user stories and acceptance criteria, and partnering with cross-functional teams in an Agile product development environment
Requires experience using product analytics, KPIs, and user insights to evaluate performance, prioritize improvements, and drive measurable outcomes
Experience developing or optimizing digital search and discovery experiences; experience with Elasticsearch or similar search technologies strongly preferred
Healthcare, health plan, payer, or similar highly regulated industry experience strongly preferred
Ability to identify opportunities to improve product operating models, processes, and ways of working across cross-functional teams
Strong written and verbal communication skills, with experience presenting product strategy, recommendations, and outcomes to senior leadership
Hybrid
This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.
Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.