Vice President of Sales

Vice President of Sales, West

Fort Worth, TX – Tulsa, Haslet, Conroe and Garland Plants

Compensation

Base salary plus annual variable compensation tied to regional revenue, gross margin and packaging growth

COMPANY

Conner Industries, Inc. is a leading provider of custom wood packaging and integrated packaging solutions , serving customers across a wide range of industrial markets. Supported by our vertically integrated industrial lumber capabilities, we operate 18 manufacturing locations nationwide. With more than 40 years in the industry, Conner continues to deliver reliable, tailored packaging solutions that meet the demands of our customers.

KEY JOB RESPONSIBILITIES

The Vice President of Sales, West leads Conner’s outside sales team across the Tulsa, Haslet, Conroe and Garland plants and owns regional revenue, gross margin and seller performance. This is a selling leadership role. The successful candidate runs the team day to day and personally leads the region’s largest pursuits and executive customer relationships.

Over the past year, Conner has built a commercial operating system. Each plant has one accountable sales leader, the team works from a single CRM with defined pipeline stages, margin is governed at the quote, and sales and operations meet in regular Accountability Forums at each priority plant. This role runs that system in the West and turns it into growth.

The region has four priorities. Shift the sales mix toward higher-value packaging and multi-material programs. Rebuild new business pipeline and return seller time to the field. Protect and grow the existing customer base. Build a bench of sellers who can carry the region forward.

The position is based in Fort Worth with regular travel to each plant and to customers across Texas and Oklahoma.

Lead and Build the Team

Recruit, hire, coach and manage outside sellers across four plants, and fill open seats promptly

Set individual revenue, gross margin, packaging mix and new business targets for each seller

Hold weekly pipeline reviews and monthly one-on-ones, and complete written performance reviews under the Conner sales career framework

Address underperformance directly, document it, and follow through

Identify and develop a successor for every seat in the region, including your own

Partner with Key Accounts and Training & Development to onboard and develop new sellers, including those advancing from Inside Sales

Run the Commercial Operating System

Deliver regional revenue, gross margin and packaging mix commitments by plant and by seller

Lead the region’s Accountability Forums with plant operations and run the weekly KPI cadence

Keep HubSpot the single source of truth, with current pipeline and activity for every seller, inspected weekly

Carry out the company’s market activation plans at the plant and account level

Sell on Value and Protect Margin

Quote within the Conner pricing authority matrix, approve exceptions within delegated authority and escalate the rest

Sell on total cost, damage reduction and supply reliability rather than unit price

Develop and negotiate customized pricing contracts while understanding risk/reward

Work with Pricing Analytics and operations on price recovery, cost pass-through and competitive estimating

Grow Business

Lead pursuit of the region’s largest packaging and multi-material opportunities, bringing packaging engineering in early

Move opportunities from qualified to late stage, and keep the front of the pipeline replenished

Rebalance seller portfolios so outside sellers spend their time on new business and top accounts

Pursue win-backs of lapsed customers

Own executive relationships at the region’s top accounts, with a named backup seller on every forecast account

Work Across the Company

Partner with plant leadership on capacity, lead times, quality and cost competitiveness

Communicate internally with Conner Purchasing, Production, Transportation and Accounting

Coordinate account coverage and order handoff with Inside Sales and Customer Service

Build the region’s annual sales plan and contribute to budget development

QUALIFICATIONS, EDUCATION & EXPERIENCE

Bachelor’s degree preferred, or equivalent experience

Minimum of 10 years of B2B sales experience in manufacturing, industrial products or packaging

Minimum of 5 years leading outside sales teams of six or more sellers

Proven record of growing revenue and gross margin in a price-competitive market

Experience selling engineered or multi-material packaging on value rather than price

Experience leading a sales team through changes in compensation, process or structure

Experience leading sellers based at multiple locations

Wood packaging, pallet, crate or industrial lumber experience a plus

Strong command of CRM-based pipeline management and forecasting, HubSpot preferred

Strong computer skills with experience in the Microsoft Office suite

Must live in or relocate to the Fort Worth area

Willing to travel regularly across Texas and Oklahoma and must have a dependable vehicle and a valid driver’s license

CORE PERFORMANCE METRICS

Regional revenue and gross margin against plan

Packaging and multi-material share of regional sales

New business won and pipeline progression to late stage

Customer retention and win-backs

Weekly forecast accuracy

Open seats filled and a ready successor identified for every seat

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change.

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k)

Life Insurance

Paid Time Off - Accrued Immediately, Available at 30 days

8 Company Paid Holidays

Short Term & Long Term Disability

Tuition Reimbursement Program - Including Trade Schools

Training & Development

PHYSICAL REQUIREMENTS

While this is primarily a sedentary office position which requires the ability to work in confined quarters of an office, there are times the employee may be required to stand, walk or work in a manufacturing warehouse environment. Also requires the ability to bend, stoop, reach, lift, and move and/or carry items up to 50 pounds. The employee is required to have finger dexterity in operating a computer keyboard. Office work requires sitting at a computer monitor for extended periods of time. While in the manufacturing warehouse, employees will be required to use hearing protection and other PPE, to include but not limited to hard toed shoes.

EEO Statement Conner Industries provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Conner Industries comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation, and training.