Senior Product Manager, Audiences

Senior Product Manager, Audiences US - Remote

Product

Remote

Full-time

What we’re building and why we’re building it.

Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.

Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.

The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.

It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

Meet Fetch Product At Fetch, Product is a multidisciplinary practice that brings together product management, design, and illustration to shape how users experience our platform. Product teams translate complex systems, data, and business needs into simple, compelling, and trustworthy experiences. Teams operate in problem spaces where ambiguity is common, and the right answer is rarely obvious. Success requires strong judgment, user empathy, and the ability to make informed tradeoffs across usability, feasibility, and impact while maintaining a high bar for craft, accessibility, and trust. Product partners work closely with engineering, AI & data, and business stakeholders to define direction, test ideas, and guide work from discovery through delivery, ensuring what we build creates meaningful value for millions of users.

About the Role: We’re looking for a Senior Product Manager to help shape and deliver Fetch’s off-platform audience products. Fetch’s deterministic, receipt-verified purchase data gives advertisers a powerful foundation for reaching consumers based on what they actually buy. This role will make those audiences easier to discover, build, expand, and activate across programmatic, social, and publisher platforms.

You’ll own the audience product roadmap within the Data Products Team, partnering with engineering, data science and commercial teams to identify customer needs and prioritize opportunities that grow the business. Your scope will span audience discovery and configuration, lookalike and predictive expansion, partner connectivity, and the shared services that support self-service workflows.

This role combines product strategy with hands-on execution. You’ll help determine which audience capabilities to invest in, where to build versus partner, and how to balance audience scale, quality, speed, and cost. You’ll also turn those decisions into clear requirements and lead delivery from discovery through launch and ongoing improvement.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities:

Shape the audience roadmap. Translate advertiser needs, market opportunities, partner feedback, and commercial goals into a prioritized roadmap for Fetch’s off-platform audience products.

Advance audience expansion capabilities. Partner with data science and engineering to develop lookalike and predictive audience offerings, define evaluation criteria, and inform decisions about partner-provided versus Fetch-built capabilities.

Make audiences easier to discover and buy. Define audience taxonomy, descriptions, selection criteria, and discovery capabilities so customers and commercial teams can find the right audiences and understand their scale, freshness, and availability.

Build a scalable audience lifecycle. Own product requirements for audience creation, sizing, expansion, activation, refresh, and status visibility, reducing manual work and improving turnaround times.

Expand activation connectivity. Prioritize and deliver audience integrations with DSPs, identity providers, and other activation partners, including decisions about direct connections versus intermediary platforms.

Enable self-service audience workflows. Partner with application teams to power audience tools and external APIs through reusable services for configuration, expansion, and activation.

Improve audience reach and quality. Work with identity and data science teams to translate matching and enrichment capabilities into better audience coverage, sizing, and targeting.

Lead delivery and partner launches. Define requirements and success criteria, align dependencies, and work directly with engineering and partners through implementation, testing, launch, and ongoing improvements.

Own product outcomes. Establish and track audience adoption, activation success, match rates, expansion turnaround, delivery reliability, and operating cost. Partner with GTM and Business Development to connect product investments to revenue opportunities.

Build privacy into the product. Partner with Legal, Privacy, and engineering to ensure audience creation, expansion, and distribution follow approved data uses and access controls.

Minimum Requirements:

5+ years of product management experience, including 3+ years in programmatic advertising, audience products, or ad tech.

Experience owning a product roadmap and making prioritization decisions based on customer needs, commercial impact, technical dependencies, and effort.

Direct experience building audience activation products, DSP integrations, or audience data-sharing platforms.

A working understanding of audience segmentation, identity resolution, privacy-safe matching, and the tradeoffs between audience scale and precision.

Familiarity with lookalike or predictive audiences and the ability to partner with data scientists on us