Regional Sales Manager
Samuel Merritt University
Lebanon, VA · Posted September 10, 2026
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Sales jobs in the rankings
Rankings about sales jobs
- Best cities for sales jobs #1 New York (2,774 openings)
- Best cities for sales pay after cost of living #1 Santa Clara ($175k)
- Most requested AI skills in sales jobs #1 AI tools in daily work (4.1%)
- AI tools named most often in sales jobs #1 Gong (0.93%)
- Employers with the most sales jobs #1 Charter Communications (389 roles)
Pay compared with the market
This listing does not state pay. Across 61 open regional sales manager listings that state pay, the middle half runs $147,500 to $165,000 and the median is $155,000.
Listed pay is what employers advertise, not what people are paid.
Regional Sales Manager salaries by state · Check your own pay
How AI is used in this kind of work
AI use among sales managers is little observed so far. Measured exposure for sales managers: 4% (little observed).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
Skills this job asks for
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About the job
KEY RESPONSIBILITIES
Develop and execute annual territory business plans aligned with SPVG revenue, gross margin, customer growth, and market development objectives.
Achieve annual sales, margin, strategic customer growth, and new business targets within the assigned territory.
Manage and expand a mature customer base, with primary emphasis on existing customer development and a goal of generating approximately 20% of territory growth through new business.
Apply a consultative sales approach to understand customer business drivers, technical needs, operational challenges, and growth plans, converting relationships and insights into measurable revenue growth.
Develop and execute growth plans for strategic customers, including relationship mapping, opportunity identification, business reviews, and share-of-wallet expansion.
Conduct purposeful customer visits, virtual meetings, facility tours, and periodic business reviews to strengthen relationships, uncover opportunities, and advance active initiatives.
Build relationships across customer organizations, including Purchasing, Engineering, Operations, Quality, Finance, and executive leadership.
Serve as the primary commercial contact for assigned accounts and represent the voice of the customer within SPVG.
Maintain an active, qualified opportunity pipeline and provide accurate monthly, quarterly, and annual sales forecasts.
Follow up on open quotations, identify barriers to award, coordinate resolution, and execute opportunity strategies that improve quote conversion and win rates.
Manage pricing and commercial activity to support profitable growth, target gross margins, and disciplined decision-making.
Maintain awareness of customer contracts, purchase order requirements, commercial terms, warranty expectations, and other risks requiring internal review or escalation.
Maintain complete, accurate, and timely records of customer interactions, contacts, opportunities, forecasts, quotations, trip reports, account plans, and follow-up actions in Microsoft Dynamics 365 CRM.
Use CRM information and territory metrics to prioritize activity, review performance, identify gaps, and communicate the business outlook to leadership.
Collaborate with Engineering, Operations, Quality, Customer Service, Finance, Supply Chain, and leadership to support quoting, technical alignment, project execution, issue resolution, and customer satisfaction.
Develop sufficient knowledge of SPVG pressure vessel products, manufacturing capabilities, capacity considerations, ASME-related requirements, and commercial limitations to lead effective customer discussions and engage technical resources when needed.
Monitor market conditions, competitor activity, industry trends, customer investments, and regulatory developments to identify opportunities and business risks.
Represent SPVG at customer locations, trade shows, industry events, and networking opportunities.
Travel approximately 20% to support customer engagement, strategic account development, and territory growth.
Consistently represent SPVG professionally and promote the company's values, capabilities, products, safety expectations, quality standards, and customer-focused culture.
PERFORMANCE PRIORITIES:
Strategic customer growth
Customer visits and meaningful engagement
CRM discipline and data quality
Revenue growth
Gross margin growth
New business development
Pipeline health, forecast accuracy, and quotation conversion
CORE COMPETENCIES:
Strategic Customer Management • Pricing and Commercial Negotiation
Consultative Selling • CRM Discipline
Territory Planning • Cross-Functional Leadership
Customer Relationship Management • Technical and Manufacturing Aptitude
Business Development • Communication and Presentation
Revenue and Margin Management • Problem Solving
Forecasting and Pipeline Management • Time and Territory Management
ROLE REQUIREMENTS:
Bachelor’s degree in business, Marketing, Sales, Engineering, or a related field preferred, or an equivalent combination of education and relevant experience.
Minimum of five years of sales experience within manufacturing, industrial, engineered products, pressure vessels, or related markets preferred.
Experience managing customer relationships and growing business within an established geographic territory.
Demonstrated ability to execute a consultative sales process and develop long-term customer relationships.
Strong business and financial acumen, including knowledge of revenue, gross margin, pricing, forecasting, and profitability drivers.
Working knowledge of manufacturing processes, engineered products, industrial customer environments, or pressure vessel applications preferred.
Ability to communicate and collaborate effectively across all levels of customer and internal organizations.
Strong organizational, presentation, negotiation, analytical, and problem-solving skills.
Proficiency with Microsoft 365 applications, including Outlook, Teams, Word, Excel, and PowerPoint.
Experience with Microsoft Dynamics 365 CRM or a comparable customer relationship management platform.
Ability to travel approximately 20% and maintain a valid driver's license as required for the position.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Office environment.
Plant environment when on the manufacturing floor includes temperature variations, noise, dust, and fumes.
This job description is not intended to be all-inclusive, and the employee will also perform other reasonably related business duties as assigned by the immediate supervisor and other management, as required. Staffing of positions will be determined by the company.
As an employee, you are required to understand the ISO system and the elements that affect your job.
Experience managing customer relationships and growing business within an established geographic territory.
Demonstrated ability to execute a consultative sales process and develop long-term customer relationships.
Strong business and financial acumen, including understanding of revenue, gross margin, pricing, forecasting, and profitability drivers.
Working knowledge of manufacturing processes, engineered products, industrial customer environments, or pressure vessel applications preferred.
Ability to communicate and collaborate effectively across all levels of customer and internal organizations.
Strong organizational, presentation, negotiation, analytical, and problem-solving skills.
Proficiency with Microsoft 365 applications, including Outlook, Teams, Word, Excel, and PowerPoint.
Experience with Microsoft Dynamics 365 CRM or a comparable customer relationship management platform.
Ability to travel approximately 20% and maintain a valid driver's license as required for the position.
PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully preform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Stand / walk - Frequent
Bend / squat - Frequent
Sitting - Frequent
Lifting - Occasional
Reaching / simple grasping - Frequent
Push / Pulling - Occasional
Lifting above waste / shoulders - Occasional
Computer usage- Frequent
Verbal communication - Frequent
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Office environment.
Plant environment when on manufacturing floor includes temperature variations, noise, dust, and fumes.
This job description is not intended to be all inclusive, and the employee will also perform other reasonably related business duties as assigned by immediate supervisor and other management, as required. Staffing of positions to be determined by the company.
As an employee, you are required to understand the ISO system and the elements that affect your job.
SAMSA
#LI-CR1
At Samuel, we believe every team member brings unique and valuable skills, experiences and knowledge to our thriving business – enabling us to build on over 170 years of success in the metals industry. We offer countless opportunities for our team members to develop and grow in their careers, empower them to make decisions on the job and be a part of driving positive change – within our organization and in the communities where we live and work. If you’re seeking a dynamic, supportive and welcoming workplace to make your mark and grow your career, we have the programs, culture and opportunities to make it happen. We’re stronger together.
At Samuel we believe in a culture of equality. Respect and integrity are at our core. We are committed to building and creating an environment that is open and welcoming for everyone.
This job posting is for an existing vacancy within the organization
Samuel is an Equal Opportunity Employer. In the United States, we utilize E-Verify.