Business Development Representative - SMB
AppFolio
San Diego, CA · $77k a year · Posted October 15, 2026
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Where San Diego, CA ranks
Where San Diego, CA placed in our monthly rankings, month by month. Each month stays online at its own address.
November 2026
- #1Cities hosting the most business conferences in the West Coast78 conferences · of 17
- #2Cities hosting the most human resources conferences6 conferences · of 10
- #3Best cities for life sciences and biotech jobs454 openings · of 41
- #3Best cities for aerospace and defense jobs377 openings · of 67
- #3Cities hosting the most legal services conferences7 conferences · of 17
- #3Cities hosting the most staffing & human capital conferences6 conferences · of 8
Rankings about sales jobs
- Best cities for sales jobs #1 New York (2,774 openings)
- Best cities for sales pay after cost of living #1 Santa Clara ($175k)
- Most requested AI skills in sales jobs #1 AI tools in daily work (4.1%)
- AI tools named most often in sales jobs #1 Gong (0.93%)
- Employers with the most sales jobs #1 Charter Communications (389 roles)
Pay compared with the market
This listing pays about $76,514 a year. Across 569 open business development representative listings that state pay, the middle half runs $60,000 to $90,000 and the median is $70,500. That is inside the middle half of those listings, 9% above the median.
Listed pay is what employers advertise, not what people are paid.
Business Development Representative salaries by state · Check your own pay
How AI is used in this kind of work
Among market research analysts and marketing specialists, AI is already used for a large share of the tasks. Measured exposure for market research analysts and marketing specialists: 65% (high).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
Skills this job asks for
Say which you have and which you want to build. We use it to match you to jobs like this one.
About the job
AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.
The Business Development Representative (BDR) is a key player that has fueled AppFolio’s growth by assisting in pipeline development and enhancing brand awareness. This entry-level sales role is the starting point for a promising career in Software-as-a-Service (SaaS) sales. We are looking for confident, ambitious, self-starters seeking to showcase their potential and add value to the company.
The ideal candidate is local to San Diego, CA as this position is a hybrid role, reporting to an office hub at least 3 times a week.
Your impact
- Make 50 outbound calls per day with the intent to qualify leads, build relationships with property managers, and develop new sales opportunities from cold accounts
- Partner with Account Executives to qualify prospects and learn additional sales tactics to win deals together
- Update and maintain Salesforce and Gong databases with new notes and intel gathered from conversations with prospects
- Report on weekly results, both qualitative and quantitative
- Expand knowledge of industry as well as the competitive posture of the company
Your first 30 days
- Confidently make calls to prospects using our sales methodology and tactics
- Develop understanding of AppFolio’s value and competitive advantages
- Pitch AppFolio value propositions to prospects
- Leverage several sales enablement tools and processes to hit key metrics for performance (Salesforce and Gong)
- Form relationships with team members and key players on the BDR, Sales and Marketing teams
Your first 60 days
- Identify target accounts with Account Executives and have strategic conversations
- Experiment with different prospecting methods (calls, emails, LinkedIn, Vidyard)
- Effectively execute on marketing campaigns to increase brand awareness
Your first 90 days
- Growth in autonomy and ownership of strategy
- Lead team huddles and discussions
- Consistently meet performance objectives and metrics (daily activities, weekly targets, and monthly quota)
- Partner with leadership to review performance and develop career goals
Qualifications
- 1+ year work experience in a sales role.
- Positive, can-do attitude.
- Exceptional level of drive and passion for results.
- Willingness to learn new skills and build a career in sales.
Location
Find out more about our locations by visiting our site https://www.appfolio.com/company/careers#hubs.
All late-stage candidates complete an in-person meeting with an AppFolian as part of our hiring process.
Compensation & Benefits The compensation that we reasonably expect to pay for this role is: $76,514.26 OTE. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity. Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here https://www.appfolioinc.com/careers/life-at-appfolio.
We accept applications on an ongoing basis.
About AppFolio AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com http://appfolio.com.
Why AppFolio
Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers http://appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, ancestry, physical or mental disability, or medical condition, pregnancy, genetic information, veteran or military status, or any other characteristic protected by law, you’re always welcome at AppFolio.
We are committed to providing an inclusive and accessible candidate experience. If you need a reasonable accommodation at any point in the application or interview process for a disability, pregnancy-related condition, or religious practice, please contact us at peopleoperations@appfolio.com or (805) 284-0834. You do not need to use any particular wording.