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About the job

Greensboro, North Carolina, The Art Director is a senior creative professional responsible for leading the University’s graphic design function and shaping the visual expression of the institution across print, digital, and multimedia platforms. Reporting to the Director of Marketing Strategy, this position directly supervises a team of three: two Graphic Designers and one Graphic Designer/Brand Manager. The Art Director serves as the primary steward of the University’s visual brand identity, ensuring that all design work is strategically aligned, aesthetically compelling, and consistently executed. The Art Director combines hands-on creative expertise with team leadership, translating marketing strategies and institutional priorities into powerful visual communications. This role requires a collaborative, innovative thinker who can manage a dynamic production environment while inspiring a team of designers to produce their best work. Minimum Qualifications

Bachelor’s degree in graphic design, visual communications, fine arts, or a closely related field. Minimum of five (5) years of progressive professional experience in graphic design, with at least two (2) years in an art direction, senior design, or team leadership role. An exceptional portfolio demonstrating mastery of visual design across print, digital, and integrated campaign work. Expert proficiency in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop; familiarity with Premiere Pro, After Effects, or similar tools is a plus. Demonstrated experience managing brand identity systems and enforcing visual standards across complex organizations. Strong project management skills with the ability to oversee multiple concurrent projects and competing deadlines. Proven ability to lead and develop a team of creative professionals. Excellent communication and presentation skills, with the ability to clearly articulate design decisions to both creative and non-creative audiences.

Preferred Qualifications

Master’s degree in design, visual communications, or a related field. Experience in higher education, nonprofit, or institutional marketing environments. Familiarity with web design principles, UX/UI concepts, and digital accessibility standards ( WCAG ). Experience with digital asset management ( DAM ) platforms and project management tools (e.g., Asana, Monday.com, or similar). Motion graphics, video production, or animation experience. Knowledge of environmental or experiential design (signage, wayfinding, event graphics).