Principal Product Manager, Buying & Optimization

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V ., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.

That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards , as well as honors from Digiday ( Best Connected TV Platform) , AdExchanger ( Most Innovative TV Advertising Technology ), and Business Insider ( Hottest AdTech Companies) . Tatari has also been recognized as the Best Place to Work by Inc. Magazine . Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.

Tatari is looking for multiple Principal Product Managers to join the growing Buying and Execution team. In this role, you will play a pivotal role in redefining CTV advertising in an AI-first world. You will own the development of an AI-powered, self-serve TV platform that turns years of TV and CTV data into actionable intelligence—enabling marketers to plan, launch, and optimize campaigns with the ease of clicking “Go.” Operating at the intersection of product, engineering, data science, and media execution, you will drive requirements, user stories, and delivery for campaign management and execution features across programmatic and direct TV. Your success will be driven by strong product ownership, disciplined execution, and a deep understanding of advertiser workflows, allowing you to prioritize the right problems and deliver differentiated, scalable solutions for marketers at every stage of growth.

Responsibilities

Own the product vision, strategy, and execution for TV media buying and execution, end-to-end (“soup to nuts”)

Define a compelling roadmap that differentiates the platform through automation and AI-driven capabilities

Partner closely with Engineering, Data Science, and Media Buying to translate business and customer needs into clear, prioritized product requirements

Drive feature prioritization and trade-offs based on customer impact, business value, and scalability of automated TV buying workflows

Collaborate cross-functionally with Media Buying, Media Operations, Marketing, and Leadership to ensure alignment and successful launches

Continuously monitor industry trends, competitive offerings, and emerging AI technologies to keep the product ahead of the evolving TV and CTV landscape

Use data, customer feedback, and experimentation to iterate, optimize performance, and deliver measurable impact

Qualifications

8+ years of product management experience in AdTech, with deep expertise in streaming and programmatic CTV advertising (linear TV experience is a strong plus)

Proven track record of shipping impactful products, including building new capabilities or platforms from the ground up

Strong communicator and influencer, able to articulate a clear product vision and defend roadmap decisions with data and conviction at the executive level

Highly customer-centric, with demonstrated skill in uncovering real user needs, writing strong user stories, and solving complex workflow problems

Experience partnering closely with Design to address diverse customer needs through user research, prototyping, and thoughtful UX decisions

Passion for automation and AI-driven innovation, balanced with a pragmatic, execution-oriented mindset

Comfortable operating in ambiguity and fast-moving environments, with a bias toward action and measurable outcomes

Nice to haves: experience working with AI/ML-powered products or data-driven optimization systems; familiarity with TV measurement, attribution, or identity challenges

Benefits

Total compensation $190,000 - $225,000

Equity compensation

Health insurance coverage for you and your dependents

401K, FSA, and commuter benefits

$150 monthly spending account

$1,000 annual continued education benefit

$500 Newbie Productivity Perk

Unlimited PTO and sick days

Monthly Company Wellness Day Off

Snacks, drinks, and catered lunches at the office

Team building events

Hybrid RTO of 2 days per week in office

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.

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