Program Manager- Angel's Envy Retail Specialist Program- Nationwide

WHAT YOU WILL DO

Position Overview

The Program Manager owns the commercial results of a Retail Specialist program for the Bacardí portfolio in the off-premise channel. They lead a multi-market team of Retail Specialists, turn volume and depletion data into clear actions for the field, and are the day-to-day lead with the client.

This is a commercial role. Success is measured in cases, distribution, and rate of sale in the accounts the team covers, not in activity completed. The right person reads a volume report and knows what the team should do differently on Monday, then makes sure it happens.

Key Responsibilities

Commercial performance and analysis

Own program KPIs across the account footprint: volume (cases), points of distribution, rate of sale, and display and feature execution.

Pull and analyze volume and depletion reports on a regular cadence. Identify trends by market, account, and SKU: what is growing, what is slipping, and where distribution is missing.

Turn findings into specific field actions: which accounts to prioritize, which SKUs to sell in, where to push displays, and where to shift hours. Follow up to confirm execution and measure the impact.

Build account and market plans with each Retail Specialist and set individual targets.

Spot new opportunities (accounts, SKUs, seasonal moments, competitive gaps) and bring them to the Director and client with a clear recommendation.

Client leadership

Serve as the primary day-to-day contact for Bacardí brand, customer marketing, and sales teams, and for distributor partners.

Lead status calls, monthly highlights, and quarterly business reviews. Tell a clear story of what the program delivered, what it learned, and what comes next.

Come to the client with ideas, not just updates. Anticipate needs and solve problems before they escalate.

Present the program’s capabilities to brand, sales, and local market teams to build support and grow the program’s role in the business.

Contribute to program renewal and growth by documenting results and identifying where the program can expand.

Field team leadership

Recruit, hire, onboard, train, and retain Retail Specialists across multiple markets.

Coach the team on commercial skills: account conversations, sell-in, merchandising, and working alongside distributor reps.

Spend time in market with the team through work-withs and account visits.

Set clear expectations and hold the team accountable through scorecards, regular one-on-ones, and direct performance management.

Build strong relationships with local Bacardí and distributor teams so Retail Specialists are part of each market’s plan.

Program operations

Manage schedules, hours, and program budget against plan; flag variances early.

Ensure field reporting is complete, accurate, and on time (GoSpotCheck, Weekly Action Report, Smartsheet).

Manage giveaway and POS inventory, and ensure compliance with state alcohol regulations and company policies.

Build client-ready presentations, recaps, and program reports independently.

How Success Is Measured

Volume and distribution growth in covered accounts, against plan and against non-covered accounts

Execution quality: account coverage, display and feature compliance, reporting accuracy

Team performance and retention

Client satisfaction, program renewal, and growth in scope

Requirements

Bachelor’s degree or equivalent experience.

4+ years in beverage alcohol, CPG, or field sales, including at least 2 years managing a field team (remote and multi-market preferred).

Working knowledge of the off-premise channel and the three-tier system: how distributors sell, how chains and independents buy, and what drives depletions.

Advanced Excel: pivot tables, XLOOKUP, SUMIFS, and building trackers and charts from raw data exports. Comfortable working with large data sets.

Strong PowerPoint: builds clear, client-ready decks independently and turns data into a story.

Experience with depletion and sales data (e.g., VIP, iDIG, Nielsen or Circana) preferred; Power BI a plus.

Proven client-facing experience, including presenting to senior stakeholders.

Experience managing a program budget.

Familiarity with field reporting and scheduling tools (GoSpotCheck, Smartsheet, or similar).

Ability to travel to markets regularly (approximately 30%).

WAYS TO STAND OUT FROM THE CROWD

Who Thrives in This Role

Commercial instinct. Thinks commercially. Talks in cases and accounts, and asks “so what?” of every number.

Treats the program like their own business and the results like their own scorecard.

Clear communication. Can explain a trend in two sentences to a client and to a Retail Specialist.

Stays steady in ambiguity and fixes problems before the client sees them.

Makes the people around them better, and gives direct feedback early.

Compensation $80,000