VP Portfolio Strategy with a Mid-Market CPG Company–Miami ,FL

Role Overview for VP Portfolio Strategy with a Mid-Market CPG Company–Miami, FL

JRG Partners has been exclusively retained to lead the search for a visionary and results-driven Vice President of Portfolio Strategy for a dynamic, high-growth, mid-market Consumer Packaged Goods (CPG) company based in the vibrant city of Miami, Florida. This is a pivotal executive leadership role, reporting directly to the Chief Executive Officer, designed for a strategic architect who can shape the future of the company’s product portfolio and drive sustainable, profitable growth.

As the VP of Portfolio Strategy, you will be the central force behind what our client brings to market and why. You will own the overarching strategy for the entire product portfolio, from ideation and innovation to lifecycle management and rationalization. This role requires a unique blend of analytical rigor, market intuition, creative thinking, and cross-functional leadership. You will be responsible for conducting in-depth analysis of market trends, consumer needs, and competitive landscapes to identify untapped opportunities for growth, innovation, and market disruption. Your mandate is to build and maintain a balanced, high-performing portfolio that aligns with the company’s financial goals, brand identity, and long-term vision. You will serve as a key member of the executive team, providing critical insights and strategic recommendations that will influence investment decisions, resource allocation, and the overall direction of the business. This is a unique opportunity to make a significant impact on a rapidly scaling company and help define its legacy in the competitive CPG space.

Key Responsibilities of VP Portfolio Strategy with a Mid-Market CPG Company–Miami, FL

Portfolio Strategy & Roadmap Development

Develop, articulate, and execute a comprehensive, multi-year portfolio strategy and product roadmap that aligns with the company’s strategic objectives and financial targets. This includes defining where to play (categories, channels, consumer segments) and how to win.

Market Intelligence & Consumer Insights

Lead the function responsible for gathering and synthesizing market intelligence, competitive analysis, and consumer insights. Utilize syndicated data (e.g., Nielsen, IRI), primary research, and other sources to identify macro trends, unmet consumer needs, and white-space opportunities.

Innovation & New Product Development (NPD) Pipeline

Oversee the entire innovation pipeline, from conceptualization to commercialization. Champion a disciplined yet agile stage-gate process to ensure a steady stream of successful, market-ready products that deliver on brand promise and consumer expectations.

Product Lifecycle Management

Implement and manage a robust product lifecycle management process. This includes performance monitoring of existing products, identifying opportunities for renovation or extension, and making data-driven decisions on SKU rationalization to optimize complexity and profitability.

Pricing and Profitability Analysis

Collaborate with Finance and Sales to develop and refine pricing architecture, promotional strategies, and margin enhancement initiatives across the portfolio. Ensure all portfolio decisions are grounded in sound financial analysis to maximize long-term value.

Brand Architecture & Positioning

Partner with the Marketing team to define and maintain a clear brand and product architecture. Ensure that each product and brand has a distinct role within the portfolio and a compelling, differentiated positioning in the market.

Cross-Functional Leadership & Alignment

Serve as the central hub for all portfolio-related activities, fostering deep collaboration with R&D, Marketing, Sales, Supply Chain, and Finance. Ensure seamless communication and alignment from strategy development through to in-market execution.

M&A and Strategic Partnerships

Play a key role in identifying and evaluating potential mergers, acquisitions, and strategic partnership opportunities that could enhance the company’s portfolio and accelerate growth. Conduct due diligence on the strategic fit of potential targets.

Performance Measurement & Executive Reporting

Establish key performance indicators (KPIs) to track the health and performance of the portfolio, including revenue growth, market share, profitability, and innovation rates. Prepare and present regular strategic updates and recommendations to the executive leadership team and Board of Directors.

Go-to-Market (GTM) Strategy Collaboration

Work closely with Sales and Marketing leadership to provide strategic input into the development of effective GTM strategies for new product launches and key existing brands, ensuring successful commercial execution and channel acceptance.

Requirements for the VP Portfolio Strategy with a Mid-Market CPG Company–Miami, FL

Educational Background

A Bachelor’s degree in Business Administration, Marketing, Finance, or a related field is required. An MBA or other advanced degree is highly preferred.

Professional Experience

A minimum of 15+ years of progressive experience in strategic marketing, brand management, innovation, or portfolio strategy within the Consumer Packaged Goods (CPG) industry. A significant portion of this experience must include at least 5-7 years in a senior leadership capacity with direct P&L influence and team management responsibilities.

Deep CPG Acumen

Must possess a profound understanding of the CPG ecosystem, including various retail channels (Grocery, Mass, Club, E-commerce), distribution networks, and the dynamics of brand building in a competitive environment.

Analytical & Data-Driven Mindset

Exceptional quantitative and qualitative analytical skills are non-negotiable. Proven expertise in leveraging syndicated data (Nielsen/IRI), consumer research, and financial modeling to derive actionable insights and build compelling business cases. Demonstrated expertise in analyzing and acting on evolving consumer demand trends is critical.

Strategic & Visionary Thinker

A proven track record of developing and implementing successful long-term business strategies that have resulted in measurable market share and revenue growth. The ability to think beyond the current state and envision future possibilities is essential.

Financial Fluency

Strong financial acumen with a deep understanding of P&L management, margin analysis, pricing strategy, and the financial implications of portfolio decisions.

Inspirational Leadership

Demonstrated ability to lead, mentor, and develop high-performing teams. Must be a master of influence, capable of building consensus and driving alignment across multiple functions and departments without direct authority.

Exceptional Communication Skills

Superior written, verbal, and presentation skills. The ability to distill complex information into clear, concise, and persuasive narratives for diverse audiences, including the C-suite and Board of Directors.

Entrepreneurial Spirit

A hands-on, agile, and adaptable mindset suited for a fast-paced, mid-market environment. Comfortable with ambiguity and able to thrive in a culture of growth and change.

Location

Ability and willingness to be based in the Miami, FL metropolitan area.

Benefits & Perks Offered

Our client is committed to attracting and retaining top-tier executive talent and offers a comprehensive and competitive compensation and benefits package, including:

Executive Compensation Package

A highly competitive base salary complemented by a significant annual performance-based bonus and a meaningful long-term incentive plan (LTIP) tied to company growth.

Comprehensive Health & Wellness

Premier medical, dental, and vision insurance plans for you and your eligible dependents, along with wellness programs and resources.

Retirement Savings Plan

A robust 401(k) plan with a generous company matching contribution to help you plan for your future.

Generous Paid Time Off

A flexible and generous paid time off (PTO) policy, in addition to company-paid holidays, to support a healthy work-life balance.

Relocation Assistance

A comprehensive, executive-level relocation package is available for the ideal candidate and their family.

Professional Growth

Significant opportunities for professional development, including executive coaching and access to industry conferences and networks.

Company Culture

The opportunity to join a passionate, entrepreneurial, and collaborative executive team and shape the culture of a rapidly growing organization.

Product Perks

Generous employee discounts on the company’s exciting portfolio of consumer products.

How to Apply

JRG Partners is the sole and exclusive recruitment partner for this critical executive search. All applications and inquiries will be handled with the strictest confidence. We are seeking a truly exceptional leader to fill this transformative role and are committed to a thorough and transparent recruitment process.

If you are a strategic CPG leader with a passion for building brands and driving growth through portfolio innovation, we encourage you to apply. To be considered for this unique leadership opportunity, please submit your resume and a compelling cover letter outlining your qualifications and accomplishments. For more information on our dedicated expertise in this sector, please visit our GLP-1 & Better-for-You Food Innovation practice area page. We look forward to learning more about you.