Senior Analyst, Search Engine Optimization

Job Description

Job Description

Job Summary

Horizon Media is seeking an SEO Senior Analyst to join our growing digital team. The ideal candidate should be passionate about SEO and marketing technology, have a solid understanding of ever-evolving SEO best practices and technical considerations, as well as knowledge of best practices in content creation & optimization. The role will report to the SEO Manager, and will support our expanding team through daily implementation & delivery of SEO strategy to existing and new clients.

Main Duties and Responsibilities

The SEO Analyst is the core of our team’s ability to implement, and is responsible for the delivery of any and all strategic pieces of our clients’ organic search programs. Specific duties will include (but are not limited to):

Day-to-day SEO tactical execution across multiple clients

Work in conjunction with predefined SEO campaign objectives

Provide regular client reports and client deliverables

Perform client work outlined in coordination with other media teams

These responsibilities will differ from client to client, and in general, the typical breakdown of the SEO Analyst’s core functionality will be as follows:

Technical Consultation/Implementation Support/Client Deliverables: 70%

Reporting: 15%

Evangelism/Education: 10%

Assistance with New Business: 5%

Supervisory Responsibilities In this position, you will have the opportunity to train Analysts and Junior Analysts.

Knowledge and Skills Required

Skills and experience will be evaluated on a case by case basis, although in general, we’d prefer the following initial qualifications:

1.5+ years of work experience in an SEO-heavy environment and/or specifically with SEO

In-depth knowledge of all aspects of SEO

In-depth knowledge of Google Analytics and Microsoft Office Applications

Familiarity and experience with Screaming Frog, SEMRush, Brightedge, Conductor, and/or other industry tools

Ability to hit deadlines & provide deliverables across several clients at a time

A thorough understanding of key search engine ranking factors

Ability to conduct relevant keyword research and make recommendations

A thorough understanding of and the ability to conduct on-site optimization

Proven ability deliver within requirements of strategic SEO campaigns

Working knowledge of HTML, PHP, Javascript, and/or CSS, a huge plus

Experience with local listings management (LLM) and local SEO, a plus

Content ideation and content writing ability, a plus

Excellent communication skills, written and verbal

Ability to communicate effectively with clients & account teams

Ability to communicate effectively with developers & technical team a huge plus

Strong organizational skills with attention to detail

Certificates, licenses and registrations

No requirements.

Physical Activity and Work Environment

No requirements for physical activity and work environment.

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range $66,300.00 - $80,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.