Founding Growth Marketer (Legal Tech AI Startup)
ScrumAID
New York, NY · Posted November 1, 2026
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About the job
A startup building AI software for legal and contract workflows is hiring its first dedicated marketer. The hire will build marketing from the ground up and run growth with automation as a core tool, working closely with the founding team.
Scope
Create and run a set of AI agents that draft, launch and assess early-funnel tests of positioning, channel mix, creative and cost to acquire customers
Plan experiments with explicit hypotheses and success measures spanning partnerships, lifecycle programs, Reddit, SEO, LinkedIn and paid media
Follow spend through to leads, deals, pipeline and revenue so results connect to business outcomes
Produce every asset in-house: short product videos, display and social ads, web landing pages and written campaign material aimed at technical enterprise buyers in legal, procurement and go-to-market operations
Track what rival vendors in contract-focused legal software are doing and feed findings into positioning and target-customer choices
Build a personal reporting setup and dashboards for your numbers, and judge success by outcomes rather than impressions
Join product roadmap discussions with the founders
About you
Five to eight years in growth, product marketing or marketing operations, working in-house rather than as a consultant
Enterprise B2B marketing experience supporting sales to senior executives
Hands-on with agent workflows and light scripting, using tools such as Claude Code or OpenAI equivalents
Time at an AI-native company or as a founder; early-stage background appreciated
Accountability for actual spend, plus a record on pipeline, conversion and CAC efficiency
Able to pull and analyze your own numbers
Full-time and in person in New York, NY. Visa transfers considered.