Partner Program Lead

Partner Program Lead

Function: Partner Account Management, Partnerships & Ecosystems

Reports to: Sr. Director, Partner Ecosystem & Community Growth

Location: Remote-first, US East and Central times

Experience: 5–10 years

Level: Individual Contributor

About Napster:

Founded on the principle of democratizing access, first to music in 1999, now to expertise in the AI era, Napster has consistently remained at the forefront of technological shifts that empower users. Today, the company builds embodied, multimodal AI agents that engage employees and customers where they already work: through video presence, voice, and text. Designed to work alongside people rather than replace them, Napster’s agents carry institutional knowledge into every interaction, elevating the user’s experience and improving business outcomes. For more information, visit napster.com.

Role Summary

The Partner Program Lead is responsible for building, coordinating, and scaling partner programs that drive activation, engagement, pipeline, and growth across the Partnerships & Ecosystems organization.

Sitting within the Partner Account Management function, this role works across Partner Account Managers, Channel Managers, Partner Marketing, Technology Partnerships, Sales, Product, Enablement, and Operations to turn strategic priorities into structured, repeatable programs that partners can engage with and execute against.

The role will take ownership of selected partner growth-engine programs — from defining the model and operating cadence through launch, execution, measurement, and continuous improvement.

Programs may include partner activation initiatives, demand-generation programs, joint campaigns, partner launches, innovation programs, enablement initiatives, webinars, events, account-mapping programs, lighthouse-customer motions, marketplace initiatives, or new partner-led commercial models.

The Partner Program Lead will also step into new or ad hoc strategic initiatives where structure is needed, taking an ambiguous opportunity or business priority and turning it into a clearly defined program with objectives, stakeholders, milestones, owners, dependencies, KPIs, and measurable outcomes and also help to drive these initiatives to market.

This is a highly cross-functional execution role for someone who can move quickly, create structure, connect teams, and make programs operational.

Key Responsibilities

Partner Programs & Growth Engines

Manage strategic partner programs designed to accelerate partner activation, pipeline creation, customer acquisition, and revenue.

Translate Partnerships & Ecosystems priorities into scalable programs with clear objectives, workflows, milestones, KPIs, and governance together with Partner Marketing and Leaders within Partnership Organisation.

Own program execution from initial concept through launch, adoption, measurement, and iteration.

Create repeatable frameworks that Partner Account Managers and Channel Managers can use across multiple partners and regions.

Identify opportunities to turn successful one-off initiatives into scalable global programs.

Partner Growth & Activation

Work with Partner Account Managers and Channel Managers to identify activities that can accelerate specific partners or partner segments.

Support onboarding, enablement, activation, account mapping, lighthouse opportunities, and joint go-to-market initiatives.

Help ensure partners have clear paths from recruitment through enablement, activation, pipeline creation, and ongoing growth.

Track participation, progress, risks, and outcomes across assigned programs.

Partner Marketing & Joint GTM

Work closely with Partner Marketing to design and execute joint campaigns, launches, webinars, events, partner communications, and demand-generation initiatives.

Ensure marketing activities are connected to clear partner, pipeline, and commercial outcomes.

Coordinate participating partners, internal teams, timelines, assets, approvals, follow-up, and measurement.

Strategic & Ad Hoc Projects

Lead or support strategic projects across the Partnerships & Ecosystems organization.

Take ambiguous priorities and translate them into defined scopes, workstreams, owners, milestones, dependencies, and measurable outcomes.

Coordinate stakeholders across Partnerships, Marketing, Sales, Product, Engineering, Operations, and other functions where required.

Identify blockers early and drive decisions and follow-through.

Program Operations & Scale

Build dashboards and reporting that provide visibility into program participation, progress, pipeline, risks, and outcomes.

Establish operating cadences, governance models, and stakeholder communication for key initiatives.

Develop reusable templates, playbooks, processes, documentation, and best practices.

Improve consistency and execution quality across partner programs.

Work closely with Partner Operations to ensure CRM processes, reporting, and program measurement are reliable and scalable.

What Success Looks Like

Partner programs generate measurable activation, pipeline, and commercial outcomes.

Partners and internal teams actively adopt and participate in programs.

Partners move faster from onboarding to active GTM and opportunity creation.

Successful initiatives are converted into repeatable programs and playbooks.

Programs have clear ownership, governance, milestones, and reporting.

Partner Account Management, Partner Marketing, Channel, Sales, Product, and Operations operate through a coordinated model.

Core KPIs

Partner activation and program participation

Pipeline and opportunities generated or influenced

Number of partners progressing through defined growth programs

Time from onboarding to activation

Joint campaigns, events, launches, and initiatives executed

Lighthouse customers and account-mapping activity generated

Program milestone and delivery performance

Adoption of playbooks and repeatable frameworks

Reporting accuracy and program visibility

Partner and internal stakeholder engagement

Experience & Profile

5–10 years of experience in partner programs, alliances, ecosystem operations, partner management, program management, go-to-market, or partner marketing.

Experience working in a technology, SaaS, AI, cloud, or ecosystem-led business environment.

Strong program and project management capabilities, with the ability to manage multiple initiatives simultaneously.

Experience working cross-functionally across commercial, marketing, product, and operational teams.

Strong understanding of partner activation, enablement, joint GTM, and pipeline-generation motions.

Comfortable operating in a fast-moving environment with evolving priorities.

Able to take an ambiguous idea and turn it into a structured, executable program.

Strong written communication, stakeholder management, and organizational skills.

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