Senior Business Analyst

General Description

Provides analytics enablement and customer insights that support data-driven Retail and Commercial segment strategies. The role owns and enhances trusted data foundations, standardized metrics, dashboards, and reusable analytical assets; translates business priorities into frameworks for opportunity sizing, customer prioritization, financial impact, and performance measurement; and partners across functions to deliver scalable, actionable insights. This position advances customer-centric growth, personalization, primacy, acquisition, deposit growth, and relationship-deepening initiatives while ensuring data quality, consistency, and business continuity.

Essential Duties and Responsibilities

• Lead analytics enablement for Retail and Commercial initiatives, including customer-centric growth, personalization, primacy, trigger-based acquisition, deposit growth, and segment activation. • Own the generation, maintenance, enhancement, quality, and documentation of foundational datasets, field definitions, standardized metrics, segmentation logic, model inputs, and reusable analytical layers that support scalable execution and business continuity. • Resolve data-integrity issues and automate or improve workflows to increase accuracy, efficiency, usability, and alignment with evolving business needs. • Develop and enhance segment dashboards and analytical frameworks for opportunity sizing, prioritization, profitability, revenue and deposit growth, ROI, engagement, and initiative performance, delivering timely and actionable insights. • Analyze customer behavior, product relationships, transaction patterns, channel usage, triggers, and unmet needs to identify acquisition, retention, cross-sell, and relationship-deepening opportunities and strengthen engagement and propensity models. • Collaborate with Finance, Product, Segment, Technology, Data, Salesforce, and business teams to validate assumptions, align methodologies, modernize self-service data products, and conduct all work ethically and in compliance with laws, regulations, corporate policies, required training, and financial-crime controls.

Education:

Bachelor’s degree in Engineering, Computer Science, Statistics, Economics, Business Administration, Finance, Data Analytics, or related field. Advanced degree preferred.

Experience

Minimum of 5 years of relevant experience in analytics, customer insights, financial analysis, business intelligence, or data-driven strategy, preferably in banking or financial services. Experience must include complex datasets, dashboards, metric development, business cases, financial impact measurement, executive-ready insights, and cross-functional decision support.

Region Locations

San Juan, Puerto Rico

Additional Requirements

Advanced analytics knowledge, including segmentation, customer profiling, propensity modeling, trigger-based analytics, trend analysis, performance measurement, customer engagement, and prioritization modeling.

Strong understanding of Retail and Commercial banking products, financial drivers, profitability, deposits, lending, customer lifetime value, relationship depth, primacy, and cross-sell opportunities.

Ability to define methodologies and build business cases, including revenue uplift, deposit growth, cost-benefit analysis, ROI, profitability impact, and initiative-level measurement.

Proficiency with SAS, SQL, Excel, Power BI, Snowflake, Python, Microsoft 365, CRM/Salesforce concepts, dashboards, reporting, and internal data environments.

Ability to develop trusted data assets, standardized metrics, documentation, executive-ready insights, reusable analytical layers, and self-service data products.

Strong communication, stakeholder management, consultative problem-solving, independent prioritization, and ability to create new analytical solutions in ambiguous environments.

Values

1. Passion for People 3. Succeed Together 2. Own Every Moment 4. Build the Future

Important: The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary.

Our hybrid work model benefit applies to certain positions and is subject to changes based on the organizational needs.

Applicants must be authorized to work for any employer in the United States. This position is not open to applicants who need visa sponsorship or transfer of visa sponsorship at this time.

ABOUT US

Popular is Puerto Rico’s leading financial institution and have been evolving since it was founded over a century ago. From a small bank it has developed into a large corporation that offer a wide variety of services and financial solutions to our customers, with presence in the United States, the Caribbean and Latin America.

As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; therefore, we value their diverse skills, experiences and backgrounds.

We reaffirm our commitment to always offer essential financial services and solutions for our customers and communities, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events.

If you have a disability or need more information about requesting an accommodation, please contact us at asesorialaboral@popular.com . This email inbox is monitored for such types of requests only . All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response.

Are you ready for a rewarding career?

Popular is an Equal Opportunity Employer, including Disability/Vets Learn more about us at www.popular.com and keep updated with our latest job postings at www.jobs.popular.com . Connect with us! LinkedIn | Facebook | Twitter | Instagram

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